New Article on the Role of Social Media in B2B Marketing

Together with two German professors, I wrote an overview article on Social Media Marketing for B2B companies. It is forthcoming in an edited book on Digitization in Sales, published by Springer. We discuss the role of Social Media for brand management, employer branding, PR, market research, advertising, new product development etc. The article provides an Read More …

The Value of Pictures: Why Marketers should start Monitoring Social Media Photos

A picture is worth more than a thousand words. That’s a famous figure of speech, but is it also valid for market research? Maybe! We are working on the groundwork, and we will be able to provide an answer to this question soon! In a recent study, conducted by Carolin Kaiser (GfK Association), Aaron Ahuvia (The University Read More …

2015 Summer AMA Conference and Smart Glasses Model

This year’s Summer Marketing Educators’ Conference was held at the Sheraton Hotel in Chicago. A great conference hotel located on the Chicago River, with many great presentations and discussions. Some attendees asked me to share the “media generation model” I presented in the introduction of my presentation on smart glasses on Sunday morning. Here it is: References: Model: Rauschnabel, Philipp Read More …

Hello world!

After being engaged in research, teaching, coaching, presenting and consulting on new media (and of course on many other topics), I finally decided to run my own website & blog. On this website, I will share research findings and provide insights into the everyday life as an academic, as a German Assistant Professor of Marketing Read More …