Zum Inhalt springen
Startseite » Publikationen

Publikationen

Publikationsliste auf Google Scholar

Alle Publikationen sind auf Google Scholar gelistetPrivate Kopien können über Research Gate angefragt werden. Einige sind als Open Access auch direkt vom Verlag kostenlos downloadbar.

Literatur zu Metaverse und Augmented Reality

Basisliteratur Augmented Reality & Virtual Reality

  1. Rauschnabel, P. A., Felix, R., Hinsch, C., Shahab, H., & Alt, F. (2022). What is XR? Towards a Framework for Augmented and Virtual Reality. Computers in Human Behavior, 133, 107289.
  2. Rauschnabel, P. A., Babin, B. J., tom Dieck, M. C., Krey, N., & Jung, T. (2022). What is augmented reality marketing? Its definition, complexity, and future. Journal of Business Research, 142, 1140-1150.
  3. Gatter, S., Hüttl‐Maack, V., & Rauschnabel, P. A. (2022). Can augmented reality satisfy consumers‘ need for touch?. Psychology & Marketing, 39(3), 508-523.
  4. Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019). Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. Journal of Retailing and Consumer Services, 49(C), 43-53.
  5. Von der Au, S.; Rauschnabel, P.A.; Felix, R.; Hinsch, C. (2023): Context in Augmented Reality Marketing: Does the Place of Use matter? Psychology & Marketing, forthcoming

Weitere wissenschaftliche Literatur zu Augmented Reality & Virtual Reality

  1. Dwivedi, Y. K., Kshetri, N., Hughes, L., Rana, N. P., Baabdullah, A. M., Kar, A. K., … Rauschnabel, P. A., … & Yan, M. (2023). Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. Information Systems Frontiers, 1-44.
  2. Rauschnabel, P. A. (2018). Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses. Psychology & Marketing, 35(8), 557-572.
  3. Zanger, V., Meißner, M., & Rauschnabel, P. A. (2022). Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing.
  4. Rauschnabel, P. A. (2021). Augmented reality is eating the real-world! The substitution of physical products by holograms. International Journal of Information Management, 57, 102279.
  5. Schein, K. E., & Rauschnabel, P. A. (2021). Augmented reality in manufacturing: exploring workers’ perceptions of barriers. IEEE Transactions on Engineering Management.
  6. Rauschnabel, P. A., Rossmann, A., & tom Dieck, M. C. (2017). An adoption framework for mobile augmented reality games: The case of Pokémon Go. Computers in Human Behavior, 76, 276-286.
  7. Heller, J., Mahr, D., de Ruyter, K., Schaap, E., Hilken, T., Keeling, D. I., … & Rauschnabel, P. A. (2023). An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead. Computers in Human Behavior, 143, 107697.
  8. Herz, M., & Rauschnabel, P. A. (2019). Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology. Technological Forecasting and Social Change, 138, 228-242.
  9. Hinsch, C., Felix, R., & Rauschnabel, P. A. (2020). Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing. Journal of Retailing and Consumer Services, 53, 101987.
  10. Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J. G., Balakrishnan, J., … & Wirtz, J. (2022). Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology & Marketing.
  11. Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., … & Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542.
  12. Shahab, H., Mohtar, M., Ghazali, E., Rauschnabel, P. A., & Geipel, A. (2022). Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?. International Journal of Human–Computer Interaction, 1-18.
  13. tom Dieck, M. C., Jung, T. H., & Rauschnabel, P. A. (2018). Determining visitor engagement through augmented reality at science festivals: An experience economy perspective. Computers in Human Behavior, 82, 44-53.
  14. Rauschnabel, P. A., He, J., & Ro, Y. K. (2018). Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks. Journal of Business Research, 92(C), 374-384.
  15. Rauschnabel, P. A., Hein, D. W., He, J., Ro, Y. K., Rawashdeh, S., & Krulikowski, B. (2016). Fashion or technology? A fashnology perspective on the perception and adoption of augmented reality smart glasses. i-com, 15(2), 179-194.
  16. Rauschnabel, P. A., & Ro, Y. K. (2016). Augmented reality smart glasses: An investigation of technology acceptance drivers. International Journal of Technology Marketing, 11(2), 123-148.
  17. Rauschnabel, P. A., Brem, A., & Ivens, B. S. (2015). Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables. Computers in Human Behavior, 49, 635-647.

Vorträge und Transfer

Ich präsentiere regelmäßig auf Wissenschaftskonferenzen, Industrietagungen, Seminaren und Events aus der Forschung. Dazu gehören auch Einschätzungen zu Strategien vor Entscheidungsträgern führender IT Unternehmen. Je nach Anlass und Publikum sind diese eher wissenschaftlich oder praxisnah – und damit 100% formelfrei.

Konferenzen & Events

  • AWE – Augmented World Expo
  • intl. AR VR Conference (2017, 2019 (inkl. Keynote), 2020 (inkl.Keynote), 2022 (inkl. Keynote)
  • i4C Munich
  • New Realities Conference
  • Social Media Night (2012, 2014, 2019)
  • European Marketing Academy (EMAC)
  • American Marketing Association (AMA)
  • Verbände und Clubs: Gesellschaft für Informatik, bdvb, Hans-Seidel-Stiftung, Deutscher Dialogmarketingverband, WWWUE, usw.

Interview Statements zu Augmented Reality / Metaverse und anderen Themen

  • Zeitungen, bspw. Handelsblatt, Süddeutsche Zeitung usw.
  • TV, bspw. ZDF, ZDF Stream, BR, Sat1, Welt TV (N24) etc.
  • Fachzeitschriften, bspw. IT Zoom
  • Podcasts, bspw. Mixed.de
  • div. Onlinemedien & Blogs

Executive/Professionel Kurse und Vorlesungen/Gastvorträge im Bereich AR Marketing (deutsch und englisch)

  • Metaverse / XR Workshops (Executive Education) am MCI Innsbruck (MBA) seit 2017
  • MCI Innsbruck Professional Education, XR und Digital Marketing/Corporate Communications (seit 2020)
  • MCI Innsbruck, Tourisum Masterprogramm (XR, Business Models)
  • Uni Hohenheim AR Marketing
  • Leuphana Universität Lüneburg (AR Marketing, AR/VR Grundlagen)
  • Uni Bamberg (AR Marketing und Branding)
  • Gastvorträge an Forschungseinrichtungen (bspw. University of Lancester, Manchester Metropolitan University, Uni Würzburg, TH Nürnberg, Mainz, usw.) und Fachverbänden (bdvb, XRB, GI, usw).
  • Workshops in Unternehmen zu Digitalisierung und XR (seit 2016), u.a. in Deutschland, USA und China