New Study on Augmented Reality in Retailing
New published research shows why AR is beneficial to consumers in retailing (free download)
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[RESEARCH] The 4C-Framework to understand and design Augmented Reality
Our new framework shows that effective AR aligns four central elements.
Christmas 2023 / Study Results (only in German)
This year’s xmas study results are only available in German. Sorry!
Special Issue on Metaverse and Spatial Computing
We are managing a special issue on metaverse and spatial computing (International Journal of Information Management)
Consumer research on AR glasses: Apple and Samsung would have good chances
By Philipp A. Rauschnabel, Anja von Bosse, Dominik O.W. Hirschberg and Sarah Schmid Nearly all major technology players are pinning their hopes on augmented reality (AR) and virtual reality (VR). Barely noticed by many before the metaverse hype, expectations are… Read More »Consumer research on AR glasses: Apple and Samsung would have good chances
Research: Context Effects in Augmented Reality
Consumers perceive AR content differently depending on where they consume it. Our new study explains these effects
Vinyl Records in Germany: Some market numbers
In a recent survey (Q4/2022), we asked N=1000 people from Germany about various topics via a professional online panel. In this study, we also asked a question about vinyl consumption. The motivation was not only my personal interest, but also… Read More »Vinyl Records in Germany: Some market numbers
Augmented Reality Segmentation in Tourism
New Study segments Tourists and studies the acceptance of AR use cases
Christmas Study 2022 – in German only
This year’s Christmas study is available in German only. Please use an online translation tool. Sorry!