Special Issue on Metaverse and Spatial Computing
We are managing a special issue on metaverse and spatial computing (International Journal of Information Management)
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Blog
Consumer research on AR glasses: Apple and Samsung would have good chances
By Philipp A. Rauschnabel, Anja von Bosse, Dominik O.W. Hirschberg and Sarah Schmid Nearly all major technology players are pinning their hopes on augmented reality (AR) and virtual reality (VR). Barely noticed by many before the metaverse hype, expectations are… Read More »Consumer research on AR glasses: Apple and Samsung would have good chances
Research: Context Effects in Augmented Reality
Consumers perceive AR content differently depending on where they consume it. Our new study explains these effects
Vinyl Records in Germany: Some market numbers
In a recent survey (Q4/2022), we asked N=1000 people from Germany about various topics via a professional online panel. In this study, we also asked a question about vinyl consumption. The motivation was not only my personal interest, but also… Read More »Vinyl Records in Germany: Some market numbers
Augmented Reality Segmentation in Tourism
New Study segments Tourists and studies the acceptance of AR use cases
Christmas Study 2022 – in German only
This year’s Christmas study is available in German only. Please use an online translation tool. Sorry!
Digital Committee in the Bundestag: Hearing on the Metaverse
For the first time, the Bundestag has discussed the topic of the Metaverse – more specifically, the Committee for Digital Affairs dealt with the topics of Web3, Web 3.0, and Metaverse in a public hearing. I was nominated as an… Read More »Digital Committee in the Bundestag: Hearing on the Metaverse
Market Data on Virtual Reality and Metaverse (Germany, 12/22)
Current market statistics (12/2022) on Virtual Reality and Metaverse in Germany based on a survey
Metaverse is not XR 2.0
Many multi-user VR apps are referred to as a metaverse. In this post, we clarify the role of XR in the Metaverse. XR is the access to the Metaverse, not the Metaverse itself.
The Uniqueness of Augmented Reality Marketing
Why is augmented reality marketing so special and how does it differ from “traditional” online marketing? A few insights from my research.