Online Education Award

I have won the University of Michigan-Dearborn ‘Digital Education Award’ in the category ‘best model for assessing students online’. This award was based on a careful evaluation of teaching strategies and the use of online activities in classroom. I was selected by the University Curriculum and Degree Committee (UCDC) Online Subcommittee. See also more information about teaching Read More …

Scott Monty Presentation on Consistency and Trust in Social Media Communications

Linking theory and practice and encouraging students to network with industry leaders is a core part of my teaching philosophy. Thanks to the AMA Detroit, we had a great opportunity this semester. My MKT 463 (Digital Analytics and Content Marketing) students and I visited a Scott Monty presentation. Scott presented on the role of consistency and trust Read More …

Augmented Reality Glasses: An Overview of Potential Drivers and Barriers

I am working on several projects related to Augmented Reality Smart Glasses. In various studies (qualitative consumer interviews, content analyses of social media platforms, expert interviews, quantitative surveys etc.) we have identified many factors that drive, and hinder, consumers’ adoption of smart glasses. As I am often asked what these factors are (or could be), I Read More …

New Article “Augmented Reality Smart Glasses – Quo Vadis?”

Here is a copy of a German article I wrote for the member’s magazine of the bdvb (German Economists Association’). In this article, I introduce smart glasses and discuss some applications and success factors. The article can be downloaded here. Shortly, you can also download the whole issue of ‘bdvb aktuell’ here. An extended version of this article Read More …

New Article on the Role of Social Media in B2B Marketing

Together with two German professors, I wrote an overview article on Social Media Marketing for B2B companies. It is forthcoming in an edited book on Digitization in Sales, published by Springer. We discuss the role of Social Media for brand management, employer branding, PR, market research, advertising, new product development etc. The article provides an Read More …

The Value of Pictures: Why Marketers should start Monitoring Social Media Photos

A picture is worth more than a thousand words. That’s a famous figure of speech, but is it also valid for market research? Maybe! We are working on the groundwork, and we will be able to provide an answer to this question soon! In a recent study, conducted by Carolin Kaiser (GfK Association), Aaron Ahuvia (The University Read More …