I have won the University of Michigan-Dearborn ‘Digital Education Award’ in the category ‘best model for assessing students online’. This award was based on a careful evaluation of teaching strategies and the use of online activities in classroom. I was selected by the University Curriculum and Degree Committee (UCDC) Online Subcommittee. See also more information about teaching Read More …

After my presentation at the i4c mixed media day conference in Munich, I was interviewed and talked a bit about the challenges of smart glasses and other Augmented Reality technologies. A short summary is available on youtube. It is in German.   FacebookTwitterGoogle+PinterestLinkedIn

This term, I am teaching MKT463 – Digital Analytics and Content Marketing at The University of Michigan-Dearborn. MKT463 is an applied hands-on class with an emphasis on social media marketing.

Linking theory and practice and encouraging students to network with industry leaders is a core part of my teaching philosophy. Thanks to the AMA Detroit, we had a great opportunity this semester. My MKT 463 (Digital Analytics and Content Marketing) students and I visited a Scott Monty presentation. Scott presented on the role of consistency and trust Read More …

I am working on several projects related to Augmented Reality Smart Glasses. In various studies (qualitative consumer interviews, content analyses of social media platforms, expert interviews, quantitative surveys etc.) we have identified many factors that drive, and hinder, consumers’ adoption of smart glasses. As I am often asked what these factors are (or could be), I Read More …

Last week, I gave some presentations on FASHnology in which I presented recent research findings on Augmented Reality Smart Glasses. Some attendees asked me to share the presentation slides. 

Here is a copy of a German article I wrote for the member’s magazine of the bdvb (German Economists Association’). In this article, I introduce smart glasses and discuss some applications and success factors. The article can be downloaded here. Shortly, you can also download the whole issue of ‘bdvb aktuell’ here. An extended version of this article Read More …

Together with two German professors, I wrote an overview article on Social Media Marketing for B2B companies. It is forthcoming in an edited book on Digitization in Sales, published by Springer. We discuss the role of Social Media for brand management, employer branding, PR, market research, advertising, new product development etc. The article provides an Read More …

Dear Students, All class materials will be available on CANVAS. You will receive a printed copy of all course slides and the syllabus on our first meeting in September. You can also download an electronic copy of the slides, if you prefer an electronic version (e.g., the tablet-users). Please make sure that you check CANVAS frequently (e.g., MKT Read More …

A picture is worth more than a thousand words. That’s a famous figure of speech, but is it also valid for market research? Maybe! We are working on the groundwork, and we will be able to provide an answer to this question soon! In a recent study, conducted by Carolin Kaiser (GfK Association), Aaron Ahuvia (The University Read More …