Febreze Brand Anthropomorphism Example

I just saw this posting popping up on Facebook. It is a great example of anthropomorphism in communication messages. In this posting, Febreze compares itself with no-name competitors. Besides functional differences, Febreze focuses on more symbolic attributes. The competition is presented as smaller and a lot of gray colors. In contrast, Febreze is presented in large Read More …

Guest Speakers: Team Detroit, MRM//McCann, Morpace Inc

Some interesting guest speakers will be coming to my MKT 352 class this semester. Thanks to the AMA, we extended these presentations to public events, rather than closed in-class presentations. This page will be updated frequently! David Murphy, President of Team Detroit On Tuesday, Oct 27 @ 6pm, David Murphy, President of Team Detroit, will be giving a Read More …

College of Business Teaching Award

After my first year as a faculty at The University of Michigan-Dearborn, I have received the “Teacher of the Year (voted by students) Award”. Students from the ‘College of Business’ were encouraged to nominate professors. During the last semesters, I have taught introductory Marketing courses with am emphasis on digital Marketing at the University of Michigan-Dearborn. These courses Read More …