Many multi-user VR apps are referred to as a metaverse. In this post, we clarify the role of XR in the Metaverse. XR is the access to the Metaverse, not the Metaverse itself.
Why is augmented reality marketing so special and how does it differ from “traditional” online marketing? A few insights from my research.
In a team of altogether 42 researchers from various disciplines, we discussed the potentials of the metaverse. The article has now been published in the International Journal of Information Management.