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Philipp A. Rauschnabel | XR Researcher – Metaverse Visionär – Speaker

Philipp Rauschnabel (Foto: justimagine)

My name is Philipp Rauschnabel and I am a professor of digital marketing and media innovation at the Universität der Bundeswehr München. There, my research team and I deal with new reality formats – especially augmented and virtual reality. My research is both theoretical and application-oriented. We cooperate in research and teaching with companies and associations, present results at conferences, publish them in peer-reviewed journals, and discuss developments in the media.

In 2021, Microsoft Academics listed me as a top 5 AR researcher worldwide based on citation performance (i.e., scientific impact) over the past 5 years. Kumar (2021) lists me as a top 15 AR marketing researcher worldwide based on citations (focus: commerce).

Main Academic Positions

  • 2018-… Professor of Digital Marketing und Media innovation, Universität der Bundeswehr München
  • 2014-2017: Assistant Professor, University of Michigan-Dearborn (USA); youngest faculty member (tenure track with renewal)
  • 2010-2014: Research Associate / PhD candidate & post doc researcher (part time)
  • Vising positions: JTUT Changzhou, University of Michigan-Dearborn, Montpellier Business School

Seit 2021: Academic Council, XR Bavaria e.V.
Seit 2021: Head, bdvb research institute; since 2019: member of the board
Seit 2020: Fakultätsrat, Fakultät für Betriebswirtschaft
Seit 2018: Head of internationalization, College of Businbess
PD, Universität Bamberg
Member of the Editorial Board, Journal of Business Research, International Journal of Human-Computer Interaction, Journal of Marketing Education
2017-2020: Editor in Chief, international Journal of Technology Marketing
Ad hoc reviewer: Information & Management, Psychology & Marketing, Journal of Interactive Marketing, Journal of Communication, Computers in Human Behavior, Technological Forecasting & Social Change, etc.

Industry Experience
Worked in market research and consulting

Self employed since 2010 as a consultant, coach and speaker; associated consultant

My research is featured by leading media (e.g. Handelsblatt, Welt, Süddeutsche Zeitung, Heilbronner Stimme), Fernsehen (e.g., ZDF, ZDF Stream, BR), Radio (e.g., Bayern 1, SWR3, Deutschlandfunk) and Podcasts (u.a. Mixcast).

Academic Degrees
Post doctoral degree (Habilitation, Dr. habil; PD), Otto-Friedrich-Universität Bamberg, Germany
PhD; Dr. rer. pol. (“The Psychology of Brands”, kumulativ, summa cum laude), Otto-Friedrich-Universität Bamberg, Germany
M.Sc. in Marketing und Distributionsmanagement, Georg-August-Universität Göttingen, Germany (best graduate)
BA in Business (Marketing and MIS), Merseburg University, Germany (Top 10% graduate)

Borin in 1984
Married und Kinder
Hobbies: Mountains, Vinyl, Technologý, BBQ/Slow Cooking