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Professor | Augmented Reality Enthusiast | Spatial Computing Speaker | Consultant | Educator

Prof. Dr. Philipp A. Rauschnabel

AR, VR & Metaverse

Researching, Speaking and Teaching about the Future of Reality

On the Internet, we surf. We scratch the surface.
In the metaverse, we won’t surf, we’ll dive.

Hardly any other topic moves marketing practice as much as the metaverse and other spatial computing technologies. First of all: many of these visions – be it spatial computing or the metaverse – are not yet “complete” – but nevertheless exist in value-adding versions. In my day-to-day work, I use scientific methods to research developments towards a 3D Internet that we will access using augmented and virtual reality. Hardly any sector will be able to escape these developments. In my work, I develop answers as to how we should prepare for the spatial Internet – and how we can already benefit from augmented and virtual reality today.

Key Facts

Professor for Digitale Marketing & Medieninnovation an UniBw München & Researcher at Uni Bamberg
Impact: Top 1% Academic (Clarivate Highly Cited Researcher, 2023); Top 2% Scientist (Stanford List 2023), 13k+ Follower on LinkedIn
Transfer: Talks/keynotes on Spatial Computing, Augmented Reality & Metaverse, interview partner for media (TV, Print, Podcast, Radio)
Workshops on Metaverse, Augmented Reality and Virtual Reality in Companies as well as in Executive Education programs
Author of many publikations zu XR & Metaverse – around 20 of them in academic journals with peer review
Political Advisor – e.g.,for the German government in 2022 on Metaverse and Web3

Curriculum Vitae

About me


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Consulting & Speaking

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