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Professor | Augmented Reality Enthusiast | Speaker | Consultant | Educator

Prof. Dr. Philipp A. Rauschnabel

AR, VR & Metaverse

Researching, Speaking and Teaching about the Future of Reality

On the Internet, we surf. We scratch the surface.
In the metaverse, we won’t surf, we’ll dive.

There is hardly a topic that moves marketing practice as much as the metaverse and related spatial web technologies. First of all, the ” true ” metaverse (or whatever it’s going to be called) doesn’t exist (yet), but it will (maybe with a different name). In my daily work, I use scientific methods to explore developments towards a 3D Internet, which we will access through augmented and virtual reality. Hardly any domain will be able to escape these developments. In my work I develop answers to how we should prepare for the metaverse – and how we can benefit from augmented and virtual reality today.

Key Facts

Professor for Digitale Marketing & Medieninnovation an UniBw München & Researcher at Uni Bamberg
Impact: Top 1% Academic (Clarivate Highly Cited Researcher, 2023); Top 2% Scientist (Stanford List 2023), 13k+ Follower on LinkedIn
Transfer: Talks/keynotes on Augmented Reality & Metaverse, interview partner for media (TV, Print, Podcast, Radio)
Workshops on Metaverse, Augmented Reality and Virtual Reality in Companies as well as in Executive Education programs
Author of many publikations zu XR & Metaverse – around 20 of them in academic journals with peer review
Political Advisor – e.g.,for the German government in 2022 on Metaverse and Web3

Curriculum Vitae

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Consulting & Speaking

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