Professor | Augmented Reality Enthusiast | Speaker | Consultant | Educator
Prof. Dr. Philipp A. Rauschnabel
AR, VR & Metaverse
Researching, Speaking and Teaching about the Future of Reality
On the Internet, we surf. We scratch the surface.
In the metaverse, we won’t surf, we’ll dive.
There is hardly a topic that moves marketing practice as much as the metaverse and related spatial web technologies. First of all, the ” true ” metaverse (or whatever it’s going to be called) doesn’t exist (yet), but it will (maybe with a different name). In my daily work, I use scientific methods to explore developments towards a 3D Internet, which we will access through augmented and virtual reality. Hardly any domain will be able to escape these developments. In my work I develop answers to how we should prepare for the metaverse – and how we can benefit from augmented and virtual reality today.