The Uniqueness of Augmented Reality Marketing
Why is augmented reality marketing so special and how does it differ from “traditional” online marketing? A few insights from my research.
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42 Researchers show metaverse potentials
In a team of altogether 42 researchers from various disciplines, we discussed the potentials of the metaverse. The article has now been published in the International Journal of Information Management.
Research Report: Managers’ view on the Metaverse
Everyone is talking about the Metaverse – at least in our community. But what about the monitorless 3D Internet in practice? We conducted a Metaverse study among German managers. The results are available here. The study can be downloaded for… Read More »Research Report: Managers’ view on the Metaverse
Facebook is now called Meta – why? Insights from an Outside-the-Bubble Survey
Last fall, Facebook Inc. renamed itself Meta. The basic idea may certainly be due to the company’s XR efforts: to offer AR and VR devices, environments and applications. Bringing the social network Facebook from a 2D environment to a 3D… Read More »Facebook is now called Meta – why? Insights from an Outside-the-Bubble Survey
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