My Blog postings (on this page) provide you with updates and insights into my research, teaching, and service activities. Click on the menu above to read summarized information about these topics.
My new paper, published in Psychology & Marketing, applies Uses & Gratification Theory to better understand how people react to Augmented Reality technologies. Results show that ARSG can satisfy all basic human needs.
Over the last few weeks, the two more journal papers have been accepted for publication in high impact journals. Those paper focus on Augmented Reality in Tourism / cultural management and on customer management.
I have accepted a new position at Universität der Bundeswehr München, as a tenured Professor of Digital Marketing and Media Innovation.
In the news article “Player enjoyment doesn’t lead to in-app purchases according to UM-Dearborn faculty’s Pokémon Go research”, the University of Michigan-Dearborn reports about our recent research on Augmented Reality Games. The short article provides a great summary of the main findings. Earlier this year, we published an empirical study on Pokémon Go. In a survey, we Read More …
Me and my co-authors attended the 2017 international AR VR conference at MMU Manchester this year. Some of the papers were revised, extended and further developed for a book publication in a Springer book. I was (co-)authoring four of them. These papers address fundamental issues of Augmented Reality Smart Glasses, and AR in general. The Read More …
I was interviewed by the German magazine “Business Developer Plus” on AR and VR in sales management. In the interview, I discuss findings from my own and colleagues’ research and provide some predictions how these technologies will impact the future of sales management.
I will be co-chairing the 4th International AR & VR Conference 2018. The conference theme is “The Power of AR & VR for Business” and covers a variety of topics from multiple disciplines, such as Marketing, Media, Tourism, Gaming, or Management.
Our paper “Do the Role of Dedication, Constraint, and Temptation-based Mechanisms on Customer Loyalty Vary for Different Length of Relationship” has been awarded with the Best Paper Award, sponsored by the Journal of Service Management (JOSM) / Emerald at the 8th International Research Symposium in Service Management (IRSSM-8). The conference took place in Seoul, South Read More …
Presenting and discussing recent research on academic conferences is an integral part of a professor’s job. This summer, I am attending the 2017 American Marketing Association (AMA) Summer Marketing Conference in San Francisco (CA). The two annual AMA conferences are among the largest and most influential conferences. All papers are evaluated based on a double-blind Read More …
Why do people play a mobile Augmented Reality Game in which they can catch virtual creatures? In summer 2016, but still now, we saw and still see many people walking on the streets playing Pokémon Go. While newspapers and other mass media have widely discussed the reasons, academic research – so far – has not Read More …