Virtual Reality diffusion rates are low – but very little is know what factors drive adoption. In a recent study, published in Technological Forecasting & Social Change, we assessed this novel media technology.
“Christmas 2018 will be analog” – this is how newspapers, radio stations and TV channels summarized our study findings. Read more about this study!
How should companies develop a Customer Engagement Marketing Strategy? In our latest research, published in the Journal of Business Research, we develop and present a novel framework for strategic customer engagement marketing.
My new paper, published in Psychology & Marketing, applies Uses & Gratification Theory to better understand how people react to Augmented Reality technologies. Results show that ARSG can satisfy all basic human needs.
Over the last few weeks, the two more journal papers have been accepted for publication in high impact journals. Those paper focus on Augmented Reality in Tourism / cultural management and on customer management.
I have accepted a new position at Universität der Bundeswehr München, as a tenured Professor of Digital Marketing and Media Innovation.
In the news article “Player enjoyment doesn’t lead to in-app purchases according to UM-Dearborn faculty’s Pokémon Go research”, the University of Michigan-Dearborn reports about our recent research on Augmented Reality Games. The short article provides a great summary of the main findings. Earlier this year, we published an empirical study on Pokémon Go. In a survey, we Read More …
Me and my co-authors attended the 2017 international AR VR conference at MMU Manchester this year. Some of the papers were revised, extended and further developed for a book publication in a Springer book. I was (co-)authoring four of them. These papers address fundamental issues of Augmented Reality Smart Glasses, and AR in general. The Read More …
I was interviewed by the German magazine “Business Developer Plus” on AR and VR in sales management. In the interview, I discuss findings from my own and colleagues’ research and provide some predictions how these technologies will impact the future of sales management.
I will be co-chairing the 4th International AR & VR Conference 2018. The conference theme is “The Power of AR & VR for Business” and covers a variety of topics from multiple disciplines, such as Marketing, Media, Tourism, Gaming, or Management.