Does culture impact social media use? Our resent study indicates that it does. More specifically, cultural values seem to be related to different hashtagging styles.
Our recent study on Augmented Reality Marketing shows: It can work! Why? Because AR experiences can inspire consumers, which motivates them to rethink their existing believes about brands.
Augmented Reality (AR), per definition, collects and processes a lot of information about a user and his/her environment. Therefore, it is not surprising that privacy concerns are among the most frequently discussed topics when it comes to AR. But (how) do privacy risks influence consumers? Our recent JBR-study provides answers!
Our new book “The Dark Side of Social Media: Psychological, Managerial and Societal Perspectives” (Elsevier) will be published in Fall 2019.
Our study on the meanings of hashtags on social media has finally been published! Based on the results of six empirical studies, we explain why people use hashtags! Spoiler: It’s not just about structuring content or generating reach!
We have received a Best Paper Award at this year’s ICIS conference. Our study tackled questions around the adoption of autonomous cars.
Virtual Reality diffusion rates are low – but very little is know what factors drive adoption. In a recent study, published in Technological Forecasting & Social Change, we assessed this novel media technology.
“Christmas 2018 will be analog” – this is how newspapers, radio stations and TV channels summarized our study findings. Read more about this study!
How should companies develop a Customer Engagement Marketing Strategy? In our latest research, published in the Journal of Business Research, we develop and present a novel framework for strategic customer engagement marketing.
My new paper, published in Psychology & Marketing, applies Uses & Gratification Theory to better understand how people react to Augmented Reality technologies. Results show that ARSG can satisfy all basic human needs.