UM-Dearborn News on Pokémon Go Research

In the news article “Player enjoyment doesn’t lead to in-app purchases according to UM-Dearborn faculty’s Pokémon Go research”, the University of Michigan-Dearborn reports about our recent research on Augmented Reality Games. The short article provides a great summary of the main findings. Earlier this year, we published an empirical study on Pokémon Go. In a survey, we Read More …

Four new book chapters on Augmented Reality Marketing

Me and my co-authors attended the 2017 international AR VR conference at MMU Manchester this year. Some of the papers were revised, extended and further developed for a book publication in a Springer book. I was (co-)authoring four of them. These papers address fundamental issues of Augmented Reality Smart Glasses, and AR in general. The Read More …

IRSSM/JOSM Best Paper Award

Our paper “Do the Role of Dedication, Constraint, and Temptation-based Mechanisms on Customer Loyalty Vary for Different Length of Relationship” has been awarded with the Best Paper Award, sponsored by the Journal of Service Management (JOSM) / Emerald at the 8th International Research Symposium in Service Management (IRSSM-8). The conference took place in Seoul, South Read More …

2017 AMA Summer Marketing Conference San Francisco

Presenting and discussing recent research on academic conferences is an integral part of a professor’s job. This summer, I am attending the 2017 American Marketing Association (AMA) Summer Marketing Conference in San Francisco (CA). The two annual AMA conferences are among the largest and most influential conferences. All papers are evaluated based on a double-blind Read More …