Philipp Rauschnabel is Professor of Digital Marketing and Media Innovation and works at the forefront of Augmented Reality. Philipp has published the first large-scale acceptance studies on AR glasses and is particularly interested in understanding the potential consequences of AR for individuals, companies and society in general. He is among the most influential AR researchers in the world based on citations, according to a recent ranking by Microsoft Academic. Since 2017, he has been teaching XR courses (e.g. AR marketing, XR business models, etc.) in several countries.