Consumer research on AR glasses: Apple and Samsung would have good chances
By Philipp A. Rauschnabel, Anja von Bosse, Dominik O.W. Hirschberg and Sarah Schmid Nearly all major technology players are pinning their hopes on augmented reality (AR) and virtual reality (VR). Barely noticed by many before the metaverse hype, expectations are… Read More »Consumer research on AR glasses: Apple and Samsung would have good chances
