New Study on Augmented Reality in Retailing
New published research shows why AR is beneficial to consumers in retailing (free download)
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AR Blog
[RESEARCH] The 4C-Framework to understand and design Augmented Reality
Our new framework shows that effective AR aligns four central elements.
Consumer research on AR glasses: Apple and Samsung would have good chances
By Philipp A. Rauschnabel, Anja von Bosse, Dominik O.W. Hirschberg and Sarah Schmid Nearly all major technology players are pinning their hopes on augmented reality (AR) and virtual reality (VR). Barely noticed by many before the metaverse hype, expectations are… Read More »Consumer research on AR glasses: Apple and Samsung would have good chances
Research: Context Effects in Augmented Reality
Consumers perceive AR content differently depending on where they consume it. Our new study explains these effects
Augmented Reality Segmentation in Tourism
New Study segments Tourists and studies the acceptance of AR use cases