Why is augmented reality marketing so special and how does it differ from “traditional” online marketing? A few insights from my research.
In a team of altogether 42 researchers from various disciplines, we discussed the potentials of the metaverse. The article has now been published in the International Journal of Information Management.
Everyone is talking about the Metaverse – at least in our community. But what about the monitorless 3D Internet in practice? We conducted a Metaverse study among German managers. The results are available here. The study can be downloaded for… Read More »Research Report: Managers’ view on the Metaverse
Last fall, Facebook Inc. renamed itself Meta. The basic idea may certainly be due to the company’s XR efforts: to offer AR and VR devices, environments and applications. Bringing the social network Facebook from a 2D environment to a 3D… Read More »Facebook is now called Meta – why? Insights from an Outside-the-Bubble Survey