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Philipp A. Rauschnabel

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Philipp A. Rauschnabel

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Blog
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Startseite » Archive für January 2024

January 2024

New Study on Augmented Reality in Retailing

by Philipp

New published research shows why AR is beneficial to consumers in retailing (free download)

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key Papers: What is XR? (Computers in Human Behavior) | AR Marketing (Journal of Business Research) | 4C Framework (Computers in HUman Behvaior) | Context Effects in AR (Psychology & Marketing)

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Cookie-Einstellungen

key Papers: What is XR? (Computers in Human Behavior) | AR Marketing (Journal of Business Research) | 4C Framework (Computers in HUman Behvaior) | Context Effects in AR (Psychology & Marketing)

Neve | Powered by WordPress