Many multi-user VR apps are referred to as a metaverse. In this post, we clarify the role of XR in the Metaverse. XR is the access to the Metaverse, not the Metaverse itself.
Why is augmented reality marketing so special and how does it differ from “traditional” online marketing? A few insights from my research.
In a team of altogether 42 researchers from various disciplines, we discussed the potentials of the metaverse. The article has now been published in the International Journal of Information Management.
Everyone is talking about the Metaverse – at least in our community. But what about the monitorless 3D Internet in practice? We conducted a Metaverse study among German managers. The results are available here. The study can be downloaded for… Read More »Research Report: Managers’ view on the Metaverse