Publications

Here is an overview of selected publications in academic journals, books, conference proceedings, and business press. Feel free to contact me for a complete list. Last update: 8/2017.

 

 

Publications in Academic Journals (17)

(all of them are peer-reviewed)

Rauschnabel, P.A., Rossmann, A. & tom Dieck, M.  (2017): An Adoption Framework for Mobile Augmented Reality Games: The Case of Pokémon Go. Computers in Human Behavior, forthcoming.

Sheldon, P., Rauschnabel, P. A., Antony, M. G., & Car, S. (2017). A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use. Computers in Human Behavior, 75, 643-651.

Spreer, P., Rauschnabel, P.A. (2016): Selling with Technology: Understanding the Resistance to Mobile Sales Assistant Use in Retailing, The Journal of Personal Selling & Sales Management, 36(3), 240-263.

Chuah, S.H.W.; Rauschnabel, P.A.; Marimuthu, M.; Ramayah, T.; Nguyen, B. (2016): Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and switching inducements on customer loyalty, Journal of Service Theory and Practice, 27(3), 616-641.

Chuah, S.H.W.; Rauschnabel, P.A.; Krey, N.; Nguyen, B. Ramayah, T.; Lade, S. (2016), Wearable Technologies: The role of Usefulness and Visibility in Smartwatch Adoption, Computers in Human Behavior, 65, 276-284 (PDF).

Hillebrandt, I.; Ivens, BS.; Molloy, J.; Oppelt, H.; Rauschnabel, P.A. (2016) Measuring and Managing Organizations’ Social Media Climate: The Social Media Climate Index (SOMECLIX), International Journal of Technology Marketing, forthcoming.

Rauschnabel, P.A.; Hein, D. He, J.; Ro, Y.; Rawashdeh, S.; Krulikowski, B. (2016): Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses, i-com – Journal of Interactive Media, forthcoming (Special Issue on Smart Glasses).

Felix, R.; Rauschnabel, P. A.; Hinsch, C. (2016): Elements of Strategic Social Media Marketing: A Holistic Framework. Journal of Business Research. forthcoming (read more).

Rauschnabel, P. A.; Kammerlander, N.; Ivens, B.S. (2016): Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crisis, Journal of Marketing Theory and Practice, forthcoming.

Rauschnabel, P. A.; Krey N.; Babin, B.J.;Ivens, B.S. (2016): Brand Management in Marketing for Higher Education: The University Brand Personality Scale. Journal of Business Research, forthcoming, PDF.

Brech, F.; Messer, U.; VanderSchee, B.; Rauschnabel, P. A.; Ivens, B.S. (2016): Engaging Fans and the Community in Social Media: Interaction with Institutions of Higher Education on Facebook. Journal of Marketing for Higher Education, forthcoming.

Rauschnabel, P. A.; Ro, Y. (2016): Augmented Reality Smart Glasses: An Investigation of Technology Acceptance Drivers. International Journal of Technology Marketing, forthcoming. pdf

Rauschnabel, P. A.; Brem, A.; Ivens, B. S. (2015): Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables. Computers in Human Behavior, 49, 635-647. Download PDF

Rauschnabel, P. A.; Herz, M., Schlegelmilch, B.; Ivens, B. S. (2015): Brands and Religious labels: A Spillover-Perspective. Journal of Marketing Management, 31, Issue 11-12, 1285-1309.

Rauschnabel, P. A.; Ahuvia, Aaron C. (2014): You’re So Loveable: Anthropomorphism and Brand Love. Journal of Brand Management, 21(5), 372-395. pdf

Rauschnabel, P. A., Mrkwicka, K., Koch, V., Ivens, B. S. (2013): Social Media Guidelines. In: Marketing Review St. Gallen, 30 (5), 36-47. pdf

Maiwald, D.; Ahuvia, A.; Ivens, B. S.; Rauschnabel, P. A. (2013): The Hijacking Effect of Ambient Scent: The Case of Nivea and Balea. In: Marketing Review St. Gallen, 30 (2), pp. 50-59.

 

Monographies

Rauschnabel, P. A. (2014): The Psychology of Brands: Empirical Investigations Through the Lens of Social and Cognitive Theories. PhD-Dissertation, Department of Marketing, Otto-Friedrich-University of Bamberg, Bamberg, Germany; ISBN: 978-3-00-045761-6

 

Book Chapters (19)

Rauschnabel, P. A.; (2017) A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses, Jung, T. & tom Dieck, M. (eds)., Augmented Reality and Virtual Reality – Empowering Human, Place and Business, forthcoming

Kalantari, M. & Rauschnabel, P. A.; (2017) Exploring the Early Adopters of Augmented Reality Smart Glasses: The Case of Microsoft HoloLens, Jung, T. & tom Dieck, M. (eds)., Augmented Reality and Virtual Reality – Empowering Human, Place and Business, forthcoming

Ro, Y.; Brem, A.; Rauschnabel, P. A.; (2017) Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation, Jung, T. & tom Dieck, M. (eds)., Augmented Reality and Virtual Reality – Empowering Human, Place and Business, forthcoming

Jung, T. tom Dieck, M.C., Rauschnabel, P. A.; Youminen, P.; Moilanen, T. (2017) Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage, Jung, T. & tom Dieck, M. (eds)., Augmented Reality and Virtual Reality – Empowering Human, Place and Business, forthcoming

Rauschnabel, P.A., tom Diek, M.  & Rossmann, A. (2017): Exploring User Adoption of Augmented Reality Applications based on Pokémon Go. Lecture Notes of Informatics. Digital Enterprise Computing Conference 2017. Böblingen, 119-130

Hein, D.W.E; Jodoin, J.; Rauschnabel, P. A..; Ivens, B.S. (2016): Are Wearables Good or Bad for Society? An Exploration of Societal Benefits, Risks and Consequences of Augmented Reality Smart Glasses. In: Eby, G. and Altınpulluk, H. (eds), Mobile Technologies and Augmented Reality in Open Education, IGI Global, forthcoming

Rauschnabel, P. A.; Krey, N,; Chuah, S.; Lade, S.; Ramayah, T. (2016), Exploring the Adoption of Smartwatches. In: Hertweck, D.; Decker, C. (Eds.): Digital Enterprise Computing 2016, Lecture Notes in Informatics (LNI), Gesellschaft für Informatik, Bonn 2016. Forthcoming

Hein, D; Rauschnabel, P.A. (2016). Augmented Reality Smart Glasses and Knowledge Management: A Conceptual Framework for Enterprise Social Networks. In: Roßmann, A.; Besch, M., Stei, G. (Eds): Enterprise Social Networks. Springer, Wiesbaden, forthcoming.

Lin, C.; Rauschnabel, P.A.; (2015): Social Media Marketing: Psychological Insights, Managerial Importance, and Future Research Directions; Inn, L.: Encyclopedia of E-Commerce Development, Implementation, and Management, IGI Global. Forthcoming.

Ivens, B.S.; Rauschnabel, P. A., Leischnig, A. (2015): Social Media in B2B‐Unternehmen: Einsatzpotenziale in Marketing und Vertrieb. In: Binckebanck, L. & Elste, R.: Digitalisierung im Vertrieb. Springer. 231-248.

Rauschnabel, P. A.; Ahuvia, A.C.; Ivens, B.S., Leischnig, A. (2015): The Personality of Brand Lovers. In: Fetscherin, M.; Heilmann, T. N. (eds): Consumer-Brand Relationships, 2nd ed. Forthcoming. pdf

Rauschnabel, P. A. (2014): Monitoring als Erfolgsfaktor im Social Media Marketing [Monitoring as a Success Factor in Social media Marketing]. In: Höchstötter, N. (eds): Handbuch Web Monitoring [Handbook of Web-Monitoring]. Forthcoming.

Hillebrandt, I.; Rauschnabel, P.A.; Ivens, B.S. (2015): Vom Employer Branding zum Employer Marketing. In: Becker, W.; Ulrich, P. (eds): BWL im Mittelstand: Grundlagen – Besonderheiten – Entwicklungen , forthcoming.

Rauschnabel, P. A.; Mau, G.; Ivens, B. S (2013): Who “Likes” Brands? Exploring the Characteristics of Brand Fans on Facebook. In: Rosengren, S.; Dahlén, M.; Okazaki, S. (eds): Advances in Advertising Research (Vol. IV). The Changing Roles of Advertising., Wiesbaden, Germany: SpringerGabler Verlag, pp. 43-54.

Rauschnabel, P. A., Ivens, B. S., Hillebrandt, I. (2013). Facebook-Fanpages als Marketinginstrument [Facebook Fanpages as a Marketing Instrument]. In: Bauer, H. H., Rösger, J., Toma, B. (Ed.): Social Media und Brand Community Marketing, München, Germany: Vahlen Franz Verlag, pp.139-166.

Rauschnabel, P. A., Praxmarer, S., Ivens, B. S. (2012): Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook. In: Eisend, M.; Langner T.; Okazaki, S. (Eds.): Advances in Advertising Research (Vol. III). Wiesbaden, Germany: SpringerGabler Verlag, pp. 153-161.

Rauschnabel, P. A., Praxmarer, S., Ivens, B. S. (2012): Interaktionstreiber in der Facebook-Kommunikation—eine empirische Studie [Interaction-Drivers in Facebook-Communication—An Empirical Study]. In: Baumgarth, C.; Boltz, D.-M. (Eds): Tagungsband “DerMarkentag,” SpringerGabler Verlag, pp. 271-294.

Rauschnabel, P. A. (2009), Wie viel Service tut gut? Ansätze zur Messung von Serviceeffizienz bei Dienstleistern [How Much Service is Good? Approaches to Measurement of Service-Efficiency in Service Firms]. In: Tagungsband der 10. Nachwuchswissenschaftlerkonferenz [Proceedings of the 10th Junior Researchers’ Conference], Merseburg, Germany, pp. 52-59.

 

Conference Presentations (57)

(peer-reviewed; Note: Proceedings of the AMA and EMAC conferences are VHB Jourqual ranked as D-Journals)

tom Dieck, M.C.; Jung, T.H.; Rauschnabel, P.A.  (2017) The Role of Augmented Reality to Enhance Visitor Engagement at Science Festivals, Korean Hospitality and Tourism Academe Conference. [BEST PAPER AWARD]

Rauschnabel, P.A. (2017) Bye Bye, old Reality: Understanding the Motivations of Using Augmented Reality Devices, 2017 AMA Summer Marketing Conference, August 4-6. San Francisco, CA

Rauschnabel, P.A.; Rossmann, A.; tom Dieck, M.C. (2017)  Chasing the Pokémon: Exploring User’s Motivations to Play Pokémon Go, 2017 AMA Summer Marketing Conference, August 4-6. San Francisco, CA

Rossmann, A.; Rauschnabel, P.A.; Wilke, T. (2017) How to create Brand Fans: The Relationship between Dynamic Capabilities, Customer Orientation, and Brand Love, 2017 AMA Summer Marketing Conference, August 4-6. San Francisco, CA

Rauschnabel, P.A.; He, J.; Ro, Y.K. (2017)  Understanding Wearable Augmented Reality Technologies, 2017 AMA Summer Marketing Conference, August 4-6. San Francisco, CA

Sheldon, P.; Rauschnabel, P.A.; Anthony, M.G. (2017) A Cross-Cultural Comparison of Croatian and American Social Network Sites: Exploring Cultural Differences in Motives for Instagram Use, Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL, Aug. 9-12.

Ahuvia, A.C.; Kaiser, C.; Rauschnabel, P.A.; Wimble, M. (2017) Corporate Branding and Facebook Brand Pictures, 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2017)

Chuah, S.H.W., Rauschnabel,P. A., & Ramayah, T. (2017). Do the Role of Dedication, Constraint, and Temptation-based Mechanisms on Customer Loyalty Vary for Different Length of Relationship. 8th International Research Symposium in Service Management (IRSSM-8), 1-5 August, Seoul, South Korea. [BEST PAPER AWARD]

Chuah, S. H. W., Rauschnabel, P.A., Krey, N., Nguyen, B., & Ramayah, T. (2016). What Drives Smartwatch Adoption? An Extension of Technology Acceptance Model. International Conference on Service Science and Innovation (ICSSI), 22-24 June, Taipei, Taiwan.

Chuah, S. H. W., Ramayah, T., & Rauschnabel, P.A. (2017). Does Relationship Length Contribute to Heterogeneity in the Formation of Customer Loyalty? Insights from Decomposition and PLS-MGA. 9th International Conference on PLS and Related Methods (PLS’17), 17-19 June, Macau, China.

Rauschnabel, P.A.; (2017), What Motivates People to use Augmented Reality Smart Glasses? A Uses & Gratification Perspective . International AR and VR Conference, Manchester, UK, Feb 23, 2017.

Kalantari, M.; Rauschnabel, P.A.; (2017) Exploring the Early Adopters of Augmented Reality Smart Glasses: The Case of Microsoft HoloLens. International AR and VR Conference, Manchester, UK, Feb 23, 2017.

Kalantari, M.; Rauschnabel, P.A.; Krey, N. (2017) How Do 3D Holograms Influence Atmosphere Perceptions? A Research-in-
Progress Report of a Scale Development Study. International AR and VR Conference, Manchester, UK, Feb 23, 2017.

Reto, F.; Hinsch, C.; Rauschnabel, P.A. (2017), Dominium Terrae: A Multilevel Analysis on the Relationship between Religiousness and Environmental Concern, 2017 AMA Winter Marketing Educators’ Conference, Orlando, FL, 2/17/-2/19/2016. [BEST PAPER AWARD]

Rauschnabel, P.A.; Nguyen, B.; Krey, N.; Lade, S.; Chuah, S. (2016),To Show or to Use? Exploring Smartwatches, DEC2016 – Digital Enterprise Computing, Herman Hollerith Center for Services Computing Böblingen.

Spreer, P.; Rauschnabel, P.A. (2016), Why do mobile sales assistants fail? Exploring the salesperson’s perspective. 2016 AMA Summer Marketing Educators’ Conference, Atlanta, GA, 8/5/-8/7/2016.

Kaiser, C.; Ahuvia, A.C.; Rauschnabel, P.A.; Wimble, M. (2016), Visual eWOM: Are Facebook Brand Photos a Sign of Brand Love? 2016 AMA Summer Marketing Educators’ Conference, Atlanta, GA, 8/5/-8/7/2016.

Zayed, S.; Lade, S.; Rauschnabel, P.A. (2016), Culture and Wearable Technology Adoption, 2016 AMA Summer Marketing Educators’ Conference, Atlanta, GA, 8/5/-8/7/2016. (Poster Presentation, joint student-faculty research project)

Ro, Y.; Rauschnabel, P.A.; He, J. (2016), “An Exploration of Intended Use of Augmented Reality Smart Glasses” Midwest Decision Sciences Institute (MWDSI) conference”, Valparaiso University, April 14-16.

Rauschnabel, P.A.; Felix, R.; Hinsch, C. (2016): Managing the Pinball: Dimensions of Strategic Social Media Marketing, Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Las Vegas, NV, Feb 26-28, 2016.

Rauschnabel, P.A.; Zielke, S.; Krey, N., Munta, F., Ivens, B.S. (2016): New conceptual insights into brand fit and co-branding, Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Las Vegas, NV, Feb 26-28, 2016.

Chuah, H.W. (Stephanie); Marimuthu, M.; Ramayah, T.; Rauschnabel, P. A. (2015): Engaging Consumers with Smart Technology: The Fusion of Product and Lifestyle Attributes. Annual Tokyo Business Research Conference, Nov. 9-20, 2015, Tokyo (JP).

Rauschnabel, P.A.; Brem, A.; Ivens, B.S. (2015): Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation, Proceedings of the 2015 AMA Summer Marketing Educators’ Conference, Chicago (IL), 8/14 – 8/16/2015.

Rauschnabel, P.A.; Krey, N (2015): Who are you, Alma Mater? Positioning Universities on Brand Personality Dimensions, Proceedings of the 2015 AMA Summer Marketing Educators’ Conference, Chicago (IL), 8/14 – 8/16/2015.

Hein, D. W.; Rauschnabel, P.A.; Hillebrandt, I,l Ivens, B.S. (2015): Targeting Applicants through Social Media Marketing – Evidence from Employer Evaluation Platforms. Proceedings of the 2015 AMA Summer Marketing Educators’ Conference, Chicago (IL), 8/14 – 8/16/2015.

Ahuvia, A. C. & Rauschnabel, P.A. (2015), Is Brand Love Good for Consumers? 4th Annual Conference For Positive Marketing, March 25-26, Fordham University, New York.

Messer, U.; Vander Schee, B.; Rauschnabel, P.A., Brech, F., Ivens, B.S.; Escher, M. (2015): The Double Edged Sword of Facebook Community Size: An Empirical Investigation on the Mechanisms of Social Media Marketing for Higher Education. Proceedings of the 2015 MMA Spring Conference, Chicago USA.

Kammerlander, N., Rauschnabel, P.A., Ivens, B.S. (2015): Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises. Proceedings of the 2015 AMA conference, San Antonio, USA.

Hillebrandt, I.; Ivens, B.S.; Rauschnabel, P.A.; Hartmann, C.O.; Krey, N. (2014): Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation. Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8.

Ahuvia, A.; Rauschnabel, P. A. (2014): Is Brand Love a Social Problem? Brands and Brand Relationships, Conference, Simmons University, Boston, May 19-21.

Rauschnabel, P. A.; Leischnig, A. (2014): Linking Personality and Social Media Usage – A Fuzzy Set Approach. In: Proceedings of the 43rd EMAC Conference, European Marketing Academy (EMAC), Valencia, Spain. [8 pages].

Hillebrandt, I.; Rauschnabel, P.A.; Hartmann, C.O; Ivens, B.S. (2014): The Effect of Employer Evaluations on Employer Brand Attractiveness: An Empirical Investigation. Proceedings of the 2014 AMA Winter Marketing Educators’ Conference, Orlando (FL, USA).

Rauschnabel, P. A.; Ahuvia, A. C. (2014): You like Chocolate and I Love Mrs. Godiva: How the Perceived Level of Anthropomorphism Drives Brand Love. Proceedings of the 2014 AMA Winter Marketing Educators’ Conference, Orlando (FL, USA).

Rauschnabel, P. A.; Zielke, S.; Ivens, B.S. (2014): Innovations in Retail Branding: The Benefits of Alliances with National Brands. Proceedings of the 2014 AMA Winter Marketing Educators’ Conference, Orlando (FL, USA).

Ivens, B. S.; Rauschnabel, P. A. (2013): Industrial Social Media Marketing: An Exploratory Study of Current Initiatives in B2B Companies. Business Market Management Conference, Bamberg, Germany.

Acar, A.; Rauschnabel, P. A. (2013) I can’t share this: An analysis of consumer reactions to Facebook Posts in Japan, Germany and the USA. Proceedings of the 47th Annual conference of Japan Association of Consumer Studies. pp. 77-80.

Rauschnabel, P. A.; Mrkwicka, K.; Hinsch, C.; Ivens, B. S. (2013): Strategic Social Media Marketing: Development of a Framework. Poster-presentation at the AMA Summer Marketing Educators’ Conference, Boston, Massachusetts, USA.

Rauschnabel, P. A.; Hinsch, C.; Mrkwicka, K.; Ivens, B. S. (2013): Social Media Marketing and Its Implications for Companies and Marketing Education. Position Paper accepted for presentation. MAA Conference, New Orleans, Louisiana, USA.

Ahuvia, A.; Rauschnabel, P. A. (2013): Social Consumption Theory: On Interactions between Social Relationships and CBRs. Consumer-Brand-Relationships Conference, Orlando, Florida. USA.

Rauschnabel, P. A.; Ahuvia, A.; Ivens, B. S.; Leischnig, A. (2013). Who loves Brands? Exploring the Relationships Between Personality, Interpersonal Love, and Brand Love. In: Proceedings of the 42nd EMAC Conference, European Marketing Academy (EMAC), Istanbul, Turkey. [8 pages].

Böttner, S.; Rauschnabel, P. A.; Ivens, B. S. (2013): Targeting Young Consumers with Co-Branding: An Empirical Investigation. In: Proceedings of the 42nd EMAC Conference, European Marketing Academy (EMAC), Istanbul, Turkey. [8 pages].

Ahuvia, A.; Rauschnabel, P. A. (2013). Complementary, Instrumental Substitution (CIS) Theory. Consumer-Brand-Relationships Conference, Boston, Massachusetts, USA.

Rauschnabel, P. A.; Müller, A.; Ivens, B. S. (2013). Why do Compulsive Buyers Buy Branded Products? An Exploratory and Interdisciplinary Approach. In: Proceedings of the 2013 AMA Winter Marketing Educators’ Conference 2013: Las Vegas Nevada, USA, forthcoming. [2 pages].

Rauschnabel, P. A., Ivens, B. S.; Mau, G. (2012). Do Personality Traits Influence Brand Related Activities in Social Networks? An Empirical Study. In: Proceedings of the 2012 AMA Summer Marketing Educators’ Conference 2012: Chicago Illinois, USA, pp. 139-140. [Best Paper Award].

Acar, A.; Rauschnabel, P. A., Lin, C. & Fukui, M. (2012). The Relationship between Personality and Social Media Preferences. In: Proceedings of the 45th Annual Conference of Japan Association for Consumer Studies (JACS) [Abstract in Proceedings].

Böttner, S.; Rauschnabel, P. A.; Ivens, B. S.: Antecedents of CABAs: An Empirical Investigation of Co-Branding Between Children and Adult Brands. In: Proceedings of the 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden [7 pages].

Göddertz, S., Ivens, B. S., Rauschnabel, P. A. (2012). Should Gender Diversity Really be Forced? Effects of Gender Diversity Statements in Job Ads on Employer Branding. In: Proceedings of the 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden [7 pages].

Rauschnabel, P. A., Graeff, E. M., Mau, G., Ivens, B. S.; (2012). Who is Interacting with Brands on Facebook? An Exploratory Study. In: Proceedings of the 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden [7 pages].

Ivens, B. S.; Rauschnabel, P. A., Herz, M. (2012). Religion and Brand Spillover: A Co-Branding Perspective on the Effect of Religious Logos on Attitude Towards the Brand. In: Proceedings of the 41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal. [8 pages].

Rauschnabel, P. A., Ivens, B. S.; Mau, G. (2012). Social Media Marketing: An Exploratory Study on how Personality Traits Affect Brand Related Behavior. In: Proceedings of the 41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal. [8 pages].

Goeddertz, S.; Ivens, B. S.; Rauschnabel, P. A. (2012): Gender-Orientated Employer Branding: Does Message Design of Gender Issues in Job Ads Affect Employer Attractiveness? In: Proceedings of the 41st EMAC Conference (Poster-Presentation), European Marketing Academy (EMAC), Lisbon, Portugal.

Bauer, H. H.; Toma, B.; Campbell, C.; Rauschnabel, P. A. (2012). Social Media Analysis as a new Research Tool—An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web. In: Proceedings of the 2012 Academy of Marketing Science (AMS) Conference, New Orleans, Louisiana, USA. [Abstract in Proceedings].

Niersbach, B., Ivens, B. S.; Pardo, C. ; Rauschnabel, P. A. (2012). Compensating Key Account Managers:  Conceptual Foundations and Results from a Quantitative Empirical Study. In: Proceedings of the 2012 IMP—International Marketing and Purchasing Group Conference, Rome, Italy. [20 pages].

Hillebrandt, I.; Rauschnabel, P. A., Ivens, B. S. (2012). Are you saying what I want to hear? A Consistency Test Between What Potential Employees Want and What Companies Offer. In: Proceedings of the 2012 AMA Winter Marketing Educators’ Conference 2012: St. Petersburg, Florida, USA, pp. 43-52.

Rauschnabel, P. A., Praxmarer, S., Ivens, B. S. (2011). Einflussfaktoren auf Fanreaktionen bei Facebook Fanpages [Antecedents of Fan Interactions on Facebook Fanpages], in: Proceedings of the 4th Conference ”DERMARKENTAG,” Berlin, Germany. [15 pages]

Rauschnabel, P. A., Praxmarer, S., Ivens, B. S. (2011). Effects of Design Features on Liking of Brand Postings on Facebook. In: Proceedings of the 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany. [7 pages]

Rauschnabel, P. A., Zielke, S., Toporowski, W. (2011), Do Private Label Brands Benefit from Alliances with National Brands? In: Proceedings of the 40th EMAC Conference, European Marketing Academy (EMAC), Ljubljana, Slovenia. [8 pages]

 

Articles for Practitioners / other Publications (12)

Hein, D; Munta, F.; RIchter, L.; Rauschnabel, P.A. (2016), Bye Bye, Old Reality [in German], bdvb aktuell, forthcoming.

Rauschnabel, P. A. (2015) Augmented Reality Smart Glasses: Quo Vadis? [in German], bdvb aktuell, forthcoming.

Kaiser, C.; Ahuvia, A., Rauschnabel, P. A. (2015). Are Facebook brand photos a sign of brand love? GfK Verein/GfK Association.

Hillebrandt, I.; Rauschnabel, P. A.; Hartmann, C.; Ivens, B. S.; (2013). Kununu & Co.: Fluch oder Segen? [Kununu & Co.: Curses and blessings?]. Personalmagazin, 2015 (4), pp. 38-40.

Wessner, K.; Ivens, B. S.; Rauschnabel, P. A. (2013). Mit Facebook Autokäufer gewinnen. Puls-Studie zur Facebook-Werbewirkungsmessung auf Basis des AILIRA-Stufenmodells [Targeting Car-buyers with Facebook: A PULS-study to measure the effectiveness of Advertising based on the AILIA-Funnel-model]. PULS. [16 pages].

Ivens, B. S.; Rauschnabel, P. A.; Volk, M. (2013). EMPLOYALITY 2020. Ergebnisse einer Studienbefragung [[Employality 2020. Results from a survey among students]. Wirtschaftsregion Bamberg-Forchheim GmbH & Uni Bamberg , forthcoming. [about 60 pages].

Müller, P.; Rauschnabel, P. A.; Ivens, B. S. (2013): Social Media Marketing in KMU—Status Quo. [Social Media Marketing in SME—Status Quo] In: Bdvb (German Economists’ Association) aktuell, No. 119, pp.14-16.

Rauschnabel, P. A.; Göbbel, T.; Sasse, J.; Rippe, K. (2012). Sieben Handlungsfelder, ein Ergebnis—erfolgreiches Social Media Marketing [Seven fields of action, one result: Successful Social Media Marketing]. In: Insights 16, Eds: Batten & Company, Düsseldorf & München, pp. 40-53. [LINK]

Göddertz, S.; Rauschnabel, P. A.; Ivens, B. S. (2011). Frauenquoten—eine Geheimwaffe im War for Talent? [Female Quotas as a Secret Weapon in the War for Talent?]: In: bdvb aktuell Nr. 114, pp. 10-12.

Ivens, B. S., Rauschnabel, P. A. (2011). Fan-Insights—die Grundlage moderner Markenkommunikation bei Facebook [Fan-Insights as a Basis of Modern Brand Communication on Facebook]. In: Beiträge des Onlinemarketingforums am 4. Mai 2011, Düsseldorf. [33 pages]

Rauschnabel, P. A., Ivens, B. S. (2011), Tatort Facebook: Fanpages als Marketinginstrument im Web 2.0 [Crime Scene Facebook: Fanpages as a Marketing Instrument in the Web 2.0], in: Uni.vers Forschung 2011, pp.48-51.

Rauschnabel, P. A., Ivens, B. S. (2011), Marketing 2.0: Erkenntnisse aus der Facebook-Forschung [Marketing 2.0: Insights from Facebook-Research], in: bdvb aktuell Nr. 112, pp. 30-32.

 

Selected Invited and Other Presentations (21)

(consulting not included)

Rauschnabel, P.A. & Krey, N. (2017) Augmented Reality Smart Glasses Research Workshop, Graduate Research Conference, Manchester.

Rauschnabel, P.A. (2015): Augmented Reality Smart Glasses, Social Perception, invited keynote presentation, i4C mixed reality day, Munich, March 9, 2016.

Rauschnabel, P.A. (2015): Augmented Reality Smart Glasses: Findings and Future Research Directions (invited research talk), Mads Clausen Institute, The University of Southern Denmark / Sonderburg (Denmark).

Rauschnabel, P.A. (2015): Fashnology – The Future of Wearable AR devices. Guest Presentation (Master Seminar), Flensburg University of Applied Sciencies (Invitation by S. Brem)

Rauschnabel, P.A. (2015): Towards a Fashnology Acceptance Model. Research Presentation, Reutlingen University / Herman Hollerith Zentrum (Invited by Prof. Dr. A. Rossmann)

Rauschnabel, P.A. (2015): Augmented Reality Smart Glasses. Guest Presentation, Furtwangen University of Applied Sciences, Furtwangen, 05/13/2015 (Invited by Prof. Dr. M. Schulten).

Rauschnabel, P.A. (2014): Shitstorms as a Challenge for Brand Management. AIM Guest Speaker Series, University of Brunswick, 12/16/2014 (Invited by Prof. Dr. D. Woisetschlaeger/Dr D. Heinrich))

Rauschnabel, P.A. (2014): Social Media Marketing und Employer Branding: Round Table (Moderation und Präsentation, Praxisforum Personal (Wegweiser GmbH), Berlin, 27.03.2014.

Rauschnabel, P.A. (2013): The Power of Anthropomorphism. Presentation at the HS Merseburg Marketing Blockseminar, Bayreuth, 07.12.2013 (Invited by Prof. Dr. B. Horst).

Ivens, B.S.; Rauschnabel, P.A. (2013): Digital Recruting and Employee-loyality. 2 Workshops at the 11th Upper-Franconian marketing and communications day, Bayreuth. July 2013 [Link]

Rauschnabel, P. A.; Ivens, B. S. (2013): Social Media Marketing für Unternehmen [Social Media Marketing for Companies], DOKUMENTA MESSE [Dokumenta Exhibit], Bamberg. Mai 2013.

Rauschnabel, P. A.; Ivens, B. S. (2013): EMPLOYALITY 2020. Ergebnisse einer Studierendenbefragung der Uni Bamberg [Employality 2020. Results from a survey among students]. Cooperative project with the WIR GmbH, Uni Bamberg. Mai 2013.

Rauschnabel, P. A. (2013). Strategisches Social Media Marketing: Rahmenbedingungen, Erfolgsfaktoren, empirische Erkenntnisse (Track: Strategische Fragen der Online-Forschung). [Strategic Social Media Marketing: Circumstances, Success Factors, and Empirical Findings. (Track: Strategic Issues of Online Research)]. SymanO’13 Conference, Mannheim, 06.03.2012.

Rauschnabel, P. A. (2012): Von der Gießkanne zum Dialog—Soziale Netzwerke als Schnittstelle zwischen Unternehmen und Stakeholder [From the Watering Can to the Dialogue—Social Networks as an Interface Between Companies and Stakeholders]. Vortrag auf der CeBit 2012 im Rahmen der Veranstaltung “Social Web oder die Firma ist überall. Web 2.0 Integration in die interne und externe Unternehmenskommunikation” (Convention Center), Hannover, 07.03.2012

Rauschnabel, P. A. (2012). Social Media Marketing mit Facebook [Social Media Marketing with Facebook]. University of Applied Sciences Aalen, Aalen, 12.01.2012 (Invited by Prof. Dr. M. Schrader)

Rauschnabel, P. A. (2011): Wer sind die Liker? Erkenntnisse aus einer empirischen Studie zum Einfluss aktiver Persönlichkeiten. [Who is Liking? Empirical Findings on How Personality Traits Effect Brand-Related Behavior in Social Networks]. bdvb Treffen der FG Marketing und FG Communications, 25.11.2011, Düsseldorf.

Ivens, B. S.; Rauschnabel, P. A. (2011): Facebook-Forschung der Uni Bamberg—ausgewählte Ergebnisse [Facebook Research at the University of Bamberg—Selected Findings]. Präsentation und Diskussion zentraler Forschungsergebnisse vor den Marketingmanagern der BAUR Versand GmbH & Co KG, Burgkunstadt, 24.10.2011

Rauschnabel, P. A. (2011): Facebook Insights. Oder: Insights aus dem Poesiealbum 2.0. [Facebook-Insights. Or: Insights from the Poetry Album 2.0] Vortrag auf der 5. Social Media Night, Stuttgart, 08.06.2011.

Rauschnabel, P. A. (2011): Eine interdisziplinäre Sichtweise auf das größte soziale Netzwerk der Welt: Facebook [An Interdisciplinary View on the Largest Social Network in the World: Facebook], University of Applied Sciences Fulda/ fhoch5, Fulda, 10.05.2011

Rauschnabel, P. A. (2011): Suchmaschinen- und Social Media Marketing für Hochschulgruppen [Search Engine and Social Media Marketing for Student Sections from German Economic Association]; Vortrag und anschließender Workshop im Rahmen der bdvb-Hochschulgruppenleiterkonferenz (HGLK), Hannover, 30.04.2011.

Rauschnabel, P. A. (2011): Marketing für Existenzgründer [Marketing for Entrepreneurs]. Präsentation im Rahmen der bdvb-Vortragsreihe “Endlich Chef/in—von der Geschäftsidee zum Business-Plan,” Uni Göttingen, Göttingen, 10.01.2011

 

Selected Press Commentaries, Interview Statements etc. (excerpts)

Crain’s Detroit Business: Sky high demand for marketing careers drives up salaries [Interview Statements], Jan 13, 2016.

NewsHerad: Social media expert explains possible motivations behind postings of unverified events in Taylor [Interview Statements], Aug 25.2015

Creditreform magazine: Social Media Monitoring [Interview Statements] 02.12.2013. [Link]

Absatzwirtschaft.de: Social Media „Ausrutscher“ mithilfe von Guidelines verhindern [Avoiding Social Media „Faux Pas“ with Social Media Guidelines]. [Study Review], Nov. 2012 [Link]

Social Media Institute Social Media Guidelines [Study Review] 30.10.2013 [Link]

Marketingfacts.nl (the largest Dutch marketing blog): “Brand love: hou je meer van merken als je single bent?” [Brand Love: Do you love more when you’re a single?] Research Report on our 2013 EMAC Paper on brand love [Link]

Nürnberger Nachrichten (Newspaper Report): Studenten kennen regionale Firmen nicht [Students Don’t Know the Regional Firms], 18.05.2013

TheFi (Exhibit Report): Review Documenta 2013 [Review of the Dokumenta 2013]. 16.05.2013. [Link]

Fränkischer Tag (Newspaper, Research Report): Die meisten fühlen sich in Bamberg wohl [Most Students Feel Good in Bamberg], 26.05.2013 [Link]

Leipziger Volkszeitung (Newspaper, Interview Statements): Die Welt von Facebook [The World of Facebook], 19./20.05.2012

Handelsblatt (Newspaper, Interview Statements): Deutschlands beste Arbeitgeber: Nur keine Hemmungen [Germany‘s Top Employers: Don’t Hold Back], 11.03.2012

University of Bamberg (News): Der Salat kommt aus der Region [The Salad is From Our Region]. 23.11.2011 [Link]

Fränkischer Tag (Newspaper, Research Report): Forschungsobjekt: Tante Emma 2.0 [Research Topic: Corner Shop 2.0], 19.08.2011

University of Bamberg (News): Bamberger Bierstudien [Bamberg’s Beer Studies]. 09.08.2011 [Link]

Radio Galaxy (Radio Station, Interview): Bamberger Biermarken [Bamberg’s beer brands], 12.07.2011