Philipp Rauschnabel

Professor @ Universität der Bundeswehr München (Munich)

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Featured Publications
Elements of Strategic Social Media Marketing: A Paper that provides a Holistic Definition of Social Media Marketing.

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. (DOI: https://doi.org/10.1016/j.jretconser.2019.03.004)

Why do people play Augmented Reality Games, such as Pokémon Go

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Home
Research
Publications
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Science2Business
About
- Curriculum Vitae
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