Books and Course Materials

Books and Course Materials

  • MKT 352 (University of Michigan-Dearborn): Greval & Levy – Marketing (4th ed). Link (Amazon)
  • Social Media Marketing: Li & Bernoff – Groundswell (Amazon)

 

Selected Readings for MKT 352

 

Outside-class recommendations

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>