University of Michigan / Books and Course Materials
MKT 352 Marketing Principles and Policies
- Greval & Levy – Marketing (4th ed). Link (Amazon)
- Social Media Marketing: Li & Bernoff – Groundswell (Amazon)
- Selected Readings for MKT 352
- Downloads via University of Michigan Canvas (e-learning system)
MKT 455 E-Tailing & Retailing
- Westerman et al: Leading Digital
- Business Model Generation
- Case Studies: Amazon, POS Technologies, RFID, POS Analytics
- Downloads via University of Michigan Canvas (e-learning system)
MKT 463 – Digital Analytics and Content Marketing
- Case Studies on Social Media Strategy
- Readings
- no textbook
- Focus: WordPress Project
- Downloads via University of Michigan Canvas (e-learning system)
In-house / Trainings
- Download links & passwords available on request
Outside-class recommendations
- Register for the Social Media Examiner Newsletter and read their newsletters, and listen to their podcasts
- Read AdAge and MarketingNews
- Get familiar with Excel, SPSS, and PowerPoint