Books and Course Materials

• MKT 352 (University of Michigan-Dearborn): Greval & Levy – Marketing (4th ed). Link (Amazon)
• Social Media Marketing: Li & Bernoff – Groundswell (Amazon)

Selected Readings for MKT 352

• What you need to know about segmentation
• Harnessing the Power of the Oh-So-Social Web
• Don’t Settle for Being an “-er Brand”

Outside-class recommendations

• Register for the Social Media Examiner Newsletter and read their newsletters, and listen to their podcasts
• Become a member of the AMA student chapter.
• Read AdAge and MarketingNews
• Get familiar with Excel, SPSS, and PowerPoint
• Take stats classes and get familiar with numbers!