Books and Course Materials

University of Michigan / Books and Course Materials

MKT 352 Marketing Principles and Policies

 

MKT 455 E-Tailing & Retailing

  • Westerman et al: Leading Digital
  • Business Model Generation
  • Case Studies: Amazon, POS Technologies, RFID, POS Analytics
  • Downloads via University of Michigan Canvas (e-learning system)

 

MKT 463 – Digital Analytics and Content Marketing

  • Case Studies on Social Media Strategy
  • Readings
  • no textbook
  • Focus: WordPress Project
  • Downloads via University of Michigan Canvas (e-learning system)

 

 

In-house / Trainings

  • Download links & passwords available on request

 

Outside-class recommendations

 

 

BMG-Book-Cover gewal-levy leading digital book

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