Books and Course Materials

University of Michigan / Books and Course Materials

MKT 352 Marketing Principles and Policies


MKT 455 E-Tailing & Retailing

  • Westerman et al: Leading Digital
  • Business Model Generation
  • Case Studies: Amazon, POS Technologies, RFID, POS Analytics
  • Downloads via University of Michigan Canvas (e-learning system)


MKT 463 – Digital Analytics and Content Marketing

  • Case Studies on Social Media Strategy
  • Readings
  • no textbook
  • Focus: WordPress Project
  • Downloads via University of Michigan Canvas (e-learning system)



In-house / Trainings

  • Download links & passwords available on request


Outside-class recommendations



BMG-Book-Cover gewal-levy leading digital book

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>