Study: Augmented Reality and Privacy Concerns

Augmented Reality (AR), per definition, collects and processes a lot of information about a user and his/her environment. Therefore, it is not surprising that privacy concerns are among the most frequently discussed topics when it comes to AR. But (how) do privacy risks influence consumers? Our recent JBR-study provides answers!

Smart Glasses – Fashion or Technology? New Fashnology Publication

Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights!