
New Paper on Social Media and Culture
Does culture impact social media use? Our resent study indicates that it does. More specifically, cultural values seem to be related to different hashtagging styles.
Does culture impact social media use? Our resent study indicates that it does. More specifically, cultural values seem to be related to different hashtagging styles.
In a recent project, me and my colleagues Pavica Sheldon (University of Alabama Huntsville, USA), Mary Antony (Schreiner University, USA) and Sandra Car (University of Zagreb, Croatia) looked at college students’ motivations to use Instagram. We studied motivations for Instagram use and how these motivations drive different usage behaviors. In addition, we compared the results between two Read More …