Four new book chapters on Augmented Reality Marketing

Me and my co-authors attended the 2017 international AR VR conference at MMU Manchester this year. Some of the papers were revised, extended and further developed for a book publication in a Springer book. I was (co-)authoring four of them. These papers address fundamental issues of Augmented Reality Smart Glasses, and AR in general. The Read More …

Instagram: New Research Study on Intercultural Issues

In a recent project, me and my colleagues Pavica Sheldon (University of Alabama Huntsville, USA), Mary Antony (Schreiner University, USA) and Sandra Car (University of Zagreb, Croatia) looked at college students’ motivations to use Instagram. We studied motivations for Instagram use and how these motivations drive different usage behaviors. In addition, we compared the results between two Read More …

Presentations at the 2016 AMA Winter Marketing Educators’ Conference in Las Vegas

The American Marketing Association hosts two annual academic conferences. The Summer Marketing Educators’ conference and the Winter Marketing Educators’ conference. The summer conference’s focus is on the academic job market. The winter conference, however, is highly research focused. The Winter AMA conferences is one of the largest and most influential academic marketing conferences worldwide. Submitted papers are evaluated by anonymous Read More …