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Philipp Rauschnabel

Professor @ Universität der Bundeswehr München (Munich)

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culture

Why do people hashtag? Research

New Paper on Social Media and Culture

Posted onApril 23, 2019Leave a comment

Does culture impact social media use? Our resent study indicates that it does. More specifically, cultural values seem to be related to different hashtagging styles.

CategoriesResearchTagsculture, hashtags, social media

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Featured Publications
Elements of Strategic Social Media Marketing: A Paper that provides a Holistic Definition of Social Media Marketing.

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. (DOI: https://doi.org/10.1016/j.jretconser.2019.03.004)

Why do people play Augmented Reality Games, such as Pokémon Go

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  • Home
  • Speaker on AR/VR
  • Research
    • Augmented Reality Smart Glasses
    • Brand Management
    • Social Media Marketing
  • Publications
  • Teaching
    • Books and Course Materials
    • Downloads
    • Professional/Executive Education
    • Teaching Awards
  • Science2Business
  • About
    • Curriculum Vitae
    • Imprint