Guest Speakers: Team Detroit, MRM//McCann, Morpace Inc

Some interesting guest speakers will be coming to my MKT 352 class this semester. Thanks to the AMA, we extended these presentations to public events, rather than closed in-class presentations. This page will be updated frequently! David Murphy, President of Team Detroit On Tuesday, Oct 27 @ 6pm, David Murphy, President of Team Detroit, will be giving a Read More …

Call for Papers: Special Issue on “New Technologies and Their Implications for Innovation Management, Entrepreneurship, Consumers, and Societies as a Whole” (IJTMKT)

Special Issue Together with Vanessa Ratten and Joao J. Ferreira, I will be guest editing a special issue in the International Journal of Technology Marketing on “New Technologies and Their Implications for Innovation Management, Entrepreneurship, Consumers, and Societies as a Whole.” We encourage interdisciplinary research and papers focusing on technologies in the very early stages of the product life Read More …

Marketing Scholars Community on Facebook

In 2012, I founded the Marketing Scholars page on Facebook. Marc, myself, and other active admins have developed a community of more than 4,300 followers. The Marketing Scholars Community page is 100% non-profit. We post information about calls for papers (CFPs), academic marketing conferences, special issues, and so on. With most postings, we reach several hundred, Read More …