Some interesting guest speakers will be coming to my MKT 352 class this semester. Thanks to the AMA, we extended these presentations to public events, rather than closed in-class presentations. This page will be updated frequently! David Murphy, President of Team Detroit On Tuesday, Oct 27 @ 6pm, David Murphy, President of Team Detroit, will be giving a Read More …
Special Issue Together with Vanessa Ratten and Joao J. Ferreira, I will be guest editing a special issue in the International Journal of Technology Marketing on “New Technologies and Their Implications for Innovation Management, Entrepreneurship, Consumers, and Societies as a Whole.” We encourage interdisciplinary research and papers focusing on technologies in the very early stages of the product life Read More …
In 2012, I founded the Marketing Scholars page on Facebook. Marc, myself, and other active admins have developed a community of more than 4,300 followers. The Marketing Scholars Community page is 100% non-profit. We post information about calls for papers (CFPs), academic marketing conferences, special issues, and so on. With most postings, we reach several hundred, Read More …