New Challenges @ Universität der Bundeswehr München
I have accepted a new position at Universität der Bundeswehr München, as a tenured Professor of Digital Marketing and Media Innovation.
Research
UM-Dearborn News on Pokémon Go Research
In the news article “Player enjoyment doesn’t lead to in-app purchases according to UM-Dearborn faculty’s Pokémon Go research”, the University of Michigan-Dearborn reports about our recent research on Augmented Reality Games. The short article provides a great summary of the main findings. Earlier this year, we published an empirical study on Pokémon Go. In a survey, we Read More …
Four new book chapters on Augmented Reality Marketing
Me and my co-authors attended the 2017 international AR VR conference at MMU Manchester this year. Some of the papers were revised, extended and further developed for a book publication in a Springer book. I was (co-)authoring four of them. These papers address fundamental issues of Augmented Reality Smart Glasses, and AR in general. The Read More …
Interview on AR / VR technologies in sales management
I was interviewed by the German magazine “Business Developer Plus” on AR and VR in sales management. In the interview, I discuss findings from my own and colleagues’ research and provide some predictions how these technologies will impact the future of sales management.
Conference Co-Chair at 4th international AR VR conference, MMU (Manchester, UK)
I will be co-chairing the 4th International AR & VR Conference 2018. The conference theme is “The Power of AR & VR for Business” and covers a variety of topics from multiple disciplines, such as Marketing, Media, Tourism, Gaming, or Management.
IRSSM/JOSM Best Paper Award
Our paper “Do the Role of Dedication, Constraint, and Temptation-based Mechanisms on Customer Loyalty Vary for Different Length of Relationship” has been awarded with the Best Paper Award, sponsored by the Journal of Service Management (JOSM) / Emerald at the 8th International Research Symposium in Service Management (IRSSM-8). The conference took place in Seoul, South Read More …
2017 AMA Summer Marketing Conference San Francisco
Presenting and discussing recent research on academic conferences is an integral part of a professor’s job. This summer, I am attending the 2017 American Marketing Association (AMA) Summer Marketing Conference in San Francisco (CA). The two annual AMA conferences are among the largest and most influential conferences. All papers are evaluated based on a double-blind Read More …
Research Explains the Pokémon Go Hype
Why do people play a mobile Augmented Reality Game in which they can catch virtual creatures? In summer 2016, but still now, we saw and still see many people walking on the streets playing Pokémon Go. While newspapers and other mass media have widely discussed the reasons, academic research – so far – has not Read More …
Why salespeople avoid new technologies
To compete with online retailing and meet the increased expectations of demanding cross-channel customers, just offering products is not enough for retailers to survive. Therefore, a growing number of retailers, such as Lowe’s, Douglas, J.C. Penney, or Sephora, concentrate on their core strength – the personal sales dialogue. One way to do this is to digitally enhance face-to-face interactions between salespeople and customers. New Read More …
“Have To” versus “Want to” – What makes customers more loyal and competitors less attractive?
Why do we stay loyal with a certain company? Either because we want to or because we have to. But why is this the case? One reason is the attractiveness of alternatives, that is, how much consumers like competitors. Our recent paper published in the Journal of Service Theory and Practice goes beyond customer satisfaction and Read More …