In a recent project, me and my colleagues Pavica Sheldon (University of Alabama Huntsville, USA), Mary Antony (Schreiner University, USA) and Sandra Car (University of Zagreb, Croatia) looked at college students’ motivations to use Instagram. We studied motivations for Instagram use and how these motivations drive different usage behaviors. In addition, we compared the results between two Read More …
Our paper “The Role of Augmented Reality to Enhance Visitor Engagement at Science Festivals” has been awarded with a Best Paper Award at the 2017 KHTA Conference in Korea. The manuscript presents findings of an empirical study of festival visitors using Augmented Reality Smart Glasses and proposes a new conceptualization of the experience economy framework. It Read More …
Recent market research predictions show that Augmented Reality Smart Glasses, a new form of wearable AR devices, will soon influence the media and technology landscape. While most prior studies highlight the numerous potentials in personal and professional contexts, ARSGs, such as Google Glass, have also triggered many controversies in public discussions and in the media. For instance, the risk Read More …
We have received the best paper in theme Award at this year’s Winter AMA conference in Orlando (FL). In the paper, we applied Multi-Level Modeling to study the relationship between Religiousness and Environmental Concern. In other words, we answer the questions if and when religiousness relates to positive environmental attitudes and behaviors. The study uses Read More …
Research with Microsoft HoloLens During the last weeks, we conducted several interviews with students at U of M’s campus in Dearborn. In our AR lab, students tried Microsoft Hololens, conducted various tasks and then answered questionnaires. In most cases, we were able to capture and understand respondents’ first exposure to realistic augmented reality environments. This Read More …
Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights!
Managers indicate and academic research reveals that employees’ perceptions of social media determines an organization’s social media success. Commonly discussed topics are social media guidelines, social media culture, employer empowerment, and employees’ company reputation-related social media competence. In a recent research published in the International Journal of Technology Marketing, we studied a novel construct: Social Media Read More …
What is Social Media Marketing? What is a ‘good’ definition of social media marketing? When looking at academic and managerial focused publications, the term social media marketing is mostly associated with communicative or customer focused aspects. This is somehow surprising, as the implementation and management of social media marketing requires many additional tasks that companies Read More …
Together with some German colleagues and students (University of Bamberg), we aim at understanding the underlying mechanisms, emotions and feeling of drone usage. Particularly: Why do people use drones? Which factors drive the acceptance? Do factors such as privacy, social norms, and facilitation conditions matter? Theoretically, this is really interesting as most traditional acceptance theories consist of predominantly Read More …
During my time at University of Bamberg, I conducted a study on smart glasses in a German shopping center. Focusing on Google Glass, we asked consumers about the benefits of smart glasses. Although Google Glass, in it’s past form, won’t have a future, I think sharing the core findings might still be of interest. Broadly Read More …