I will be co-chairing the 4th International AR & VR Conference 2018. The conference theme is “The Power of AR & VR for Business” and covers a variety of topics from multiple disciplines, such as Marketing, Media, Tourism, Gaming, or Management.
Our paper “Do the Role of Dedication, Constraint, and Temptation-based Mechanisms on Customer Loyalty Vary for Different Length of Relationship” has been awarded with the Best Paper Award, sponsored by the Journal of Service Management (JOSM) / Emerald at the 8th International Research Symposium in Service Management (IRSSM-8). The conference took place in Seoul, South Read More …
Presenting and discussing recent research on academic conferences is an integral part of a professor’s job. This summer, I am attending the 2017 American Marketing Association (AMA) Summer Marketing Conference in San Francisco (CA). The two annual AMA conferences are among the largest and most influential conferences. All papers are evaluated based on a double-blind Read More …
Why do people play a mobile Augmented Reality Game in which they can catch virtual creatures? In summer 2016, but still now, we saw and still see many people walking on the streets playing Pokémon Go. While newspapers and other mass media have widely discussed the reasons, academic research – so far – has not Read More …
To compete with online retailing and meet the increased expectations of demanding cross-channel customers, just offering products is not enough for retailers to survive. Therefore, a growing number of retailers, such as Lowe’s, Douglas, J.C. Penney, or Sephora, concentrate on their core strength – the personal sales dialogue. One way to do this is to digitally enhance face-to-face interactions between salespeople and customers. New Read More …
Why do we stay loyal with a certain company? Either because we want to or because we have to. But why is this the case? One reason is the attractiveness of alternatives, that is, how much consumers like competitors. Our recent paper published in the Journal of Service Theory and Practice goes beyond customer satisfaction and Read More …
In a recent project, me and my colleagues Pavica Sheldon (University of Alabama Huntsville, USA), Mary Antony (Schreiner University, USA) and Sandra Car (University of Zagreb, Croatia) looked at college students’ motivations to use Instagram. We studied motivations for Instagram use and how these motivations drive different usage behaviors. In addition, we compared the results between two Read More …
Our paper “The Role of Augmented Reality to Enhance Visitor Engagement at Science Festivals” has been awarded with a Best Paper Award at the 2017 KHTA Conference in Korea. The manuscript presents findings of an empirical study of festival visitors using Augmented Reality Smart Glasses and proposes a new conceptualization of the experience economy framework. It Read More …
Recent market research predictions show that Augmented Reality Smart Glasses, a new form of wearable AR devices, will soon influence the media and technology landscape. While most prior studies highlight the numerous potentials in personal and professional contexts, ARSGs, such as Google Glass, have also triggered many controversies in public discussions and in the media. For instance, the risk Read More …
We have received the best paper in theme Award at this year’s Winter AMA conference in Orlando (FL). In the paper, we applied Multi-Level Modeling to study the relationship between Religiousness and Environmental Concern. In other words, we answer the questions if and when religiousness relates to positive environmental attitudes and behaviors. The study uses Read More …