Are Augmented Reality Smart Glasses good or bad for Society?

Recent market research predictions show that Augmented Reality Smart Glasses, a new form of wearable AR devices, will soon influence the media and technology landscape. While most prior studies highlight the numerous potentials in personal and professional contexts, ARSGs, such as Google Glass, have also triggered many controversies in public discussions and in the media. For instance, the risk Read More …

Best Paper Award

We have received the best paper in theme Award at this year’s Winter AMA conference in Orlando (FL). In the paper, we applied Multi-Level Modeling to study the relationship between Religiousness and Environmental Concern. In other words, we answer the questions if and when religiousness relates to positive environmental attitudes and behaviors. The study uses Read More …

Augmented Reality Research: Preliminary findings of HoloLens use

Research with Microsoft HoloLens During the last weeks, we conducted several interviews with students at U of M’s campus in Dearborn. In our AR lab, students tried Microsoft Hololens, conducted various tasks and then answered questionnaires. In most cases, we were able to capture and understand respondents’ first exposure to realistic augmented reality environments. This Read More …

Smart Glasses – Fashion or Technology? New Fashnology Publication

Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights!

SOMECLIX: How to measure and manage a social media climate (‘culture’)

Managers indicate and academic research reveals that employees’ perceptions of social media determines an organization’s social media success. Commonly discussed topics are social media guidelines, social media culture, employer empowerment, and employees’ company reputation-related social media competence. In a recent research published in the International Journal of Technology Marketing, we studied a novel construct: Social Media Read More …

New Publication: Conceptualization and Definition of Social Media Marketing Strategy

What is Social Media Marketing? What is a ‘good’ definition of social media marketing? When looking at academic and managerial focused publications, the term social media marketing is mostly associated with communicative or customer focused aspects. This is somehow surprising, as the implementation and management of social media marketing requires many additional tasks that companies Read More …

Current project on drones

Together with some German colleagues and students (University of Bamberg), we aim at understanding the underlying mechanisms, emotions and feeling of drone usage. Particularly: Why do people use drones? Which factors drive the acceptance? Do factors such as privacy, social norms, and facilitation conditions matter? Theoretically, this is really interesting as most traditional acceptance theories consist of predominantly Read More …

New Publication: Brand Personality Scale for Universities

Brand Personality is an important concept in brand management. Also universities apply certain brand management techniques in order to improve their internal and external branding. Academics have studied the role of brand personality for institutions of higher education, and many universities communicate certain brand personality attributes. However, the research gap that we addressed was a Read More …