Augmented Reality (AR), per definition, collects and processes a lot of information about a user and his/her environment. Therefore, it is not surprising that privacy concerns are among the most frequently discussed topics when it comes to AR. But (how) do privacy risks influence consumers? Our recent JBR-study provides answers!
Our new book “The Dark Side of Social Media: Psychological, Managerial and Societal Perspectives” (Elsevier) will be published in Fall 2019.
We have received a Best Paper Award at this year’s ICIS conference. Our study tackled questions around the adoption of autonomous cars.
Virtual Reality diffusion rates are low – but very little is know what factors drive adoption. In a recent study, published in Technological Forecasting & Social Change, we assessed this novel media technology.
Over the last few weeks, the two more journal papers have been accepted for publication in high impact journals. Those paper focus on Augmented Reality in Tourism / cultural management and on customer management.
I have accepted a new position at Universität der Bundeswehr München, as a tenured Professor of Digital Marketing and Media Innovation.
In the news article “Player enjoyment doesn’t lead to in-app purchases according to UM-Dearborn faculty’s Pokémon Go research”, the University of Michigan-Dearborn reports about our recent research on Augmented Reality Games. The short article provides a great summary of the main findings. Earlier this year, we published an empirical study on Pokémon Go. In a survey, we Read More …
Me and my co-authors attended the 2017 international AR VR conference at MMU Manchester this year. Some of the papers were revised, extended and further developed for a book publication in a Springer book. I was (co-)authoring four of them. These papers address fundamental issues of Augmented Reality Smart Glasses, and AR in general. The Read More …
I was interviewed by the German magazine “Business Developer Plus” on AR and VR in sales management. In the interview, I discuss findings from my own and colleagues’ research and provide some predictions how these technologies will impact the future of sales management.
I will be co-chairing the 4th International AR & VR Conference 2018. The conference theme is “The Power of AR & VR for Business” and covers a variety of topics from multiple disciplines, such as Marketing, Media, Tourism, Gaming, or Management.