An interesting project has come to an end: We were delighted to be working with the AREA on a project to better understand the acceptance of, and resistance to, Augmented Reality as a workplace technoogy. Based on an intensive literature review, multiple in-depth interviews with experts and managers as well as a survey with workers, Read More …
In early 2020, our new book – an edited volume – will be published by Springer. Jung, Timothy, tom Dieck, M. Claudia, Rauschnabel, Philipp A. Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World The book includes multiple papers accross disciplines that were presented during the 5th intl AR VR conference in Read More …
Our new study shows that AR can elicit a “wow effect”, but this wow effect does not translate into behavior. Read more here. Abstract: Augmented Reality (AR) is an innovative concept that enriches consumers’ perception of the real world with virtual content. Prior research has shown that AR has the potential to inspire consumers and Read More …
Proud to be hosting the 5th intl ARVR Conference in Munich from June 12-15, 2019. More than 100 speakers confirmed!
Does culture impact social media use? Our resent study indicates that it does. More specifically, cultural values seem to be related to different hashtagging styles.
Our recent study on Augmented Reality Marketing shows: It can work! Why? Because AR experiences can inspire consumers, which motivates them to rethink their existing believes about brands.
Augmented Reality (AR), per definition, collects and processes a lot of information about a user and his/her environment. Therefore, it is not surprising that privacy concerns are among the most frequently discussed topics when it comes to AR. But (how) do privacy risks influence consumers? Our recent JBR-study provides answers!
Our new book “The Dark Side of Social Media: Psychological, Managerial and Societal Perspectives” (Elsevier) will be published in Fall 2019.
Our study on the meanings of hashtags on social media has finally been published! Based on the results of six empirical studies, we explain why people use hashtags! Spoiler: It’s not just about structuring content or generating reach!
We have received a Best Paper Award at this year’s ICIS conference. Our study tackled questions around the adoption of autonomous cars.