UM-Dearborn News on Pokémon Go Research

In the news article “Player enjoyment doesn’t lead to in-app purchases according to UM-Dearborn faculty’s Pokémon Go research”, the University of Michigan-Dearborn reports about our recent research on Augmented Reality Games. The short article provides a great summary of the main findings. Earlier this year, we published an empirical study on Pokémon Go. In a survey, we Read More …

Four new book chapters on Augmented Reality Marketing

Me and my co-authors attended the 2017 international AR VR conference at MMU Manchester this year. Some of the papers were revised, extended and further developed for a book publication in a Springer book. I was (co-)authoring four of them. These papers address fundamental issues of Augmented Reality Smart Glasses, and AR in general. The Read More …

IRSSM/JOSM Best Paper Award

Our paper “Do the Role of Dedication, Constraint, and Temptation-based Mechanisms on Customer Loyalty Vary for Different Length of Relationship” has been awarded with the Best Paper Award, sponsored by the Journal of Service Management (JOSM) / Emerald at the 8th International Research Symposium in Service Management (IRSSM-8). The conference took place in Seoul, South Read More …

2017 AMA Summer Marketing Conference San Francisco

Presenting and discussing recent research on academic conferences is an integral part of a professor’s job. This summer, I am attending the 2017 American Marketing Association (AMA) Summer Marketing Conference in San Francisco (CA). The two annual AMA conferences are among the largest and most influential conferences. All papers are evaluated based on a double-blind Read More …

Research Explains the Pokémon Go Hype

Why do people play a mobile Augmented Reality Game in which they can catch virtual creatures? In summer 2016, but still now, we saw and still see many people walking on the streets playing Pokémon Go. While newspapers and other mass media have widely discussed the reasons, academic research – so far – has not Read More …

Why salespeople avoid new technologies

To compete with online retailing and meet the increased expectations of demanding cross-channel customers, just offering products is not enough for retailers to survive. Therefore, a growing number of retailers, such as Lowe’s, Douglas, J.C. Penney, or Sephora, concentrate on their core strength – the personal sales dialogue. One way to do this is to digitally enhance face-to-face interactions between salespeople and customers. New Read More …

“Have To” versus “Want to” – What makes customers more loyal and competitors less attractive?

Why do we stay loyal with a certain company? Either because we want to or because we have to. But why is this the case? One reason is the attractiveness of alternatives, that is, how much consumers like competitors. Our recent paper published in the Journal of Service Theory and Practice goes beyond customer satisfaction and Read More …

Instagram: New Research Study on Intercultural Issues

In a recent project, me and my colleagues Pavica Sheldon (University of Alabama Huntsville, USA), Mary Antony (Schreiner University, USA) and Sandra Car (University of Zagreb, Croatia) looked at college students’ motivations to use Instagram. We studied motivations for Instagram use and how these motivations drive different usage behaviors. In addition, we compared the results between two Read More …