Augmented Reality Smart Glasses

FASHNOLOGY :Fashon & Technology. Augmented Reality Smart Glasses are a new generation of wearable devices, and prominent examples include Microsoft Hololens or Google Glass. Smart Glasses combine (and melt) the virtual world with the physical world.

Smart Glasses are a new form of media devices. They cover more simple products with only one prism, such as Google Glass, or more complex ones, such as Microsoft’s Hololens. Smart glasses are more than just wearables or a new generation of smart phones. They are not just “EyePhones”. Smart glasses are ‘the next big thing’ in media technology. Recent forecasts predict immense growth rates within the next few years. Because of the novelty and huge potential of Augmented Reality Smart Glasses, early market knowledge is necessary. The success of smart glasses can be increased if manufacturers and developers are aware of success drivers and barriers. Likewise, the application of existing theories seems to be limited, as discussed in our research. Finally, Augmented Reality Smart Glasses also have an impact on societies as a whole. For example, using them in public could violate privacy or copyright laws. In short, a lot of interdisciplinary research is necessary to understand this technology.

Download our Research Publications on Smart Glasses and Wearables

  • White Paper; What are Augmented Reality Smart Glasses (e.g. HoloLens) and how do the differ from Virtual Reality (VR)? Whitepaper Download
  • Fashnology: Are wearables (e.g. smart glasses) fashion, technology, or both? iCom – Journal of Interactive Media publication, PDF
  • Technology Acceptance Drivers of Smart Glasses (Augmented Reality), published in International Journal of Technology Marketing [Research Gate]
  • Smartwatches: Fashion, technology, or both? Visibility matters! Computers in Human Behavior
  • Personality of early adopters of smart glasses, published in Computers in Human Behavior (teh first academic consumer research on wearable AR glasses) [Research Gate]
  • Augmented Reality smart glasses in Enterprise Social Networks – fancy idea, see our theoretical thoughts on this
  • Consequences of Augmented Reality Smart Glasses for societies – ethical discussions, book chapter
  • Press Release: Augmented Reality Smart Glasses in classroom. [Press Article]


Concept and Functionality of Augmented Reality Smart Glasses - here: AR Google Glass

Definition of AR Smart Glasses

“Augmented Reality Smart Glasses are defined as wearable Augmented Reality (AR) devices that are worn like regular glasses and merge virtual information with physical information in a user’s view field.” Synonyms are AR Smart Glasses, smart glasses, or data glasses.
(Rauschnabel, Philipp A.; Brem, Alexander; Ro, Young K. (2015): Augmented Reality Smart Glasses. Definition, Conceptual Insights, and Managerial Importance. Unpublished Working Paper. The University of Michigan – Dearborn, College of Business. Page 6.)


Here are two examples:

Another exmaple is everysight elbit.

Research Partners on Smart Glasses and Related Technologies

  • Brem, Alexander (Full Professor of Innovation Management. The University of Southern Denmark.)
  • Ivens, Bjoern (Full Professor of Marketing. Department Chair & Co-director of the Competence Center for Digital Business.)
  • Lin, Carolyn (Full Professor of Communication. University of Connecticut. Founder of the Communication Technology Division at the AEJMC.)
  • Ro, Young (Associate Professor of Operations Management. The University of Michigan – Dearborn.)
  • Schulten, Matthias (Full Professor of Marketing, Furtwangen University. Digital Media Division)
  • He, Jun (Associate Professor of MIS), University of Michigan-Dearborn


  • GfK Association (Main shareholder of the GfK. The Gfk is the world’s fourth largest market research institute).
  • Quer.Kraft Innovation Club.
  • Morpace Inc.


Featured image: © ra2 studio /