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Philipp Rauschnabel

Professor @ Universität der Bundeswehr München (Munich)

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Research

The important thing is not to stop questioning. Curiosity has its own reason for existing.

Albert Einstein

My Research Areas are:

  • Augmented Reality Smart Glasses
  • Brand Management
  • Social Media Marketing

 

You can find my publications here, and my activities in knowledge transfer here. Furthermore, I am serving on the Editorial Board of Marketing Education Review and as an ad hoc reviewer for various journals.

 

 

 

 

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Featured Publications
Elements of Strategic Social Media Marketing: A Paper that provides a Holistic Definition of Social Media Marketing.

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. (DOI: https://doi.org/10.1016/j.jretconser.2019.03.004)

Why do people play Augmented Reality Games, such as Pokémon Go

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Categories

  • Research
  • Service
  • Teaching
  • Uncategorized

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  • Home
  • Speaker on AR/VR
  • Research
    • Augmented Reality Smart Glasses
    • Brand Management
    • Social Media Marketing
  • Publications
  • Teaching
    • Books and Course Materials
    • Downloads
    • Professional/Executive Education
    • Teaching Awards
  • Science2Business
  • About
    • Curriculum Vitae
    • Imprint