Christmas Presents 2018 – our Consumer Survey

“Christmas 2018 will be analog” – this is how newspapers, radio stations and TV channels summarized our study findings. Read more about this study!

In early December 2018, we surveyed more than 500 German consumers about their wishes and gift-giving behavior. This ad hoc research study has gained a lot of media attention in the Germam-speaking media landscape. I am summarizing some news reports here.

Newspapers

 

TV Stations/ Radio

 

Others

 

 

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