New Challenges

I have accepted a new position at h_da Darmstadt University of Applied Sciences effective on 1/1/2018. As a tenured Professor in the program of online communication, I will be teaching market research and brand management classes, and most classroom activities will be based on a service learning appraoch. My research activities on AR, VR and New Media / Technologies will continue and I am involved in a new PhD program. h_da is one of the largest applied universities in Germany with approx. 16,000 students.

Prior to this appointment, I was employed at University of Michigan’s business school at the campus in Dearborn (MI, USA) as an Assistant Professor of Marketing. I have received habilitation equivalence after three years.

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