New Challenges @ Universität der Bundeswehr München

I have accepted a new position at Universität der Bundeswehr München, as a tenured Professor of Digital Marketing and Media Innovation.

After 3.5 years a University of Michigan (USA, Dearborn) with positive renewal (habilitation equivalent) and a short engagement at h_da, I have accepted a new position at Universität der Bundeswehr München. In the College of Business (“Fakultät für Betriebswirtschaft”), I am now teaching quantitative methods and different courses on digital marketing. With my team, I am addressing contemporary and futuristic issues in digital marketing – AR, VR, MR and so forth. I am happy to announce that we are already working on a grant project by AREA on Augmented Reality in Manufacturing. Looking foward!!

Universität der Bundeswehr München

Universität der Bundeswehr München is one of the two federal universities run by the German defense department (BMVg) and offers civilian education for militarian and civilian students. The school offers programs in different areas, ranging from aeronautics to business, psychology, and so forth. UniBW is located in the south of munich on a former military airport.

What Wikipedia says about Universität der Bundeswehr München:

Bundeswehr University Munich (German: Universität der Bundeswehr München, UniBw München) is one of only two federal research universities in Germany that both were founded in 1973 as part of the German Armed Forces (Bundeswehr). Originally called Hochschule der Bundeswehr München the institution was supposed to offer civilian academic education for military officers. Today, the university has an increasing number of civilian and international students. The academic year at the university is structured in trimesters and not the usual semesters, to offer intensive studies with more credit points per year. Very capable students can therefore achieve a bachelor’s and a master’s degree within less than four years, while this would usually require five years. Universität der Bundeswehr München has well-established scientific research and forms part of two excellence clusters of the German government’s university excellence initiative. Bundeswehr University is one of only very few campus universities in Germany.



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