2017 AMA Summer Marketing Conference San Francisco

Presenting and discussing recent research on academic conferences is an integral part of a professor’s job. This summer, I am attending the 2017 American Marketing Association (AMA) Summer Marketing Conference in San Francisco (CA). The two annual AMA conferences are among the largest and most influential conferences. All papers are evaluated based on a double-blind peer review process. The AMA  conference proceedings are D-ranked at VHB Jourqual. Me and my co-authors will be presenting the following empirical papers:


  • Chasing the Pokémon: Exploring User’s Motivations to Play Pokémon Go
    by: Philipp Rauschnabel, ,Alexander Rossmann, Mandy Claudia tom Dieck
    University of Michigan-Dearborn (USA), Reutlingen University (GER), MMU Manchester (UK)
    Note: This is a prior version of our recent acceptance in Computers in Human Behavior (Summary / Publisher)
  • Bye Bye, old Reality: Understanding the Motivations of Using Augmented Reality Devices
    by: Philipp Rauschnabel
    University of Michigan-Dearborn (USA)
  • How to create Brand Fans: The Relationship between Dynamic Capabilities, Customer Orientation, and Brand Love
    by: Alexander Rossmann, Philipp Rauschnabel, Tim Wilke
    Reutlingen University (GER), University of Michigan-Dearborn (USA), Reutlingen University (GER)
  • Understanding Wearable Augmented Reality Technologies
    by: Philipp Rauschnabel, Jun He, Young Ro
    all University of Michigan-Dearborn (USA)


AMA Conf


Extended abstracts will appear in the proceedings. Copies of the papers and conference presentation slides are available upon request.





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