Online Education Award

I have won the University of Michigan-Dearborn ‘Digital Education Award’ in the category ‘best model for assessing students online’. This award was based on a careful evaluation of teaching strategies and the use of online activities in classroom. I was selected by the University Curriculum and Degree Committee (UCDC) Online Subcommittee. See also more information about teaching Read More …

New Publication: Conceptualization and Definition of Social Media Marketing Strategy

What is Social Media Marketing? What is a ‘good’ definition of social media marketing? When looking at academic and managerial focused publications, the term social media marketing is mostly associated with communicative or customer focused aspects. This is somehow surprising, as the implementation and management of social media marketing requires many additional tasks that companies Read More …

Febreze Brand Anthropomorphism Example

I just saw this posting popping up on Facebook. It is a great example of anthropomorphism in communication messages. In this posting, Febreze compares itself with no-name competitors. Besides functional differences, Febreze focuses on more symbolic attributes. The competition is presented as smaller and a lot of gray colors. In contrast, Febreze is presented in large Read More …