Linking theory and practice and encouraging students to network with industry leaders is a core part of my teaching philosophy. Thanks to the AMA Detroit, we had a great opportunity this semester. My MKT 463 (Digital Analytics and Content Marketing) students and I visited a Scott Monty presentation. Scott presented on the role of consistency and trust in digital communications. Great real-life examples and latest market research results were included in an inspiring presentation.
Who is Scott Monty?
Scott Monty was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. As the ‘Global Digital and Multimedia Communications Manager’, Scott was responsible for Ford’s Social Media strategy. See also Twitter | Facebook | LinkedIn .