Are Augmented Reality Smart Glasses a promising device for Enterprise Social Networks? We discuss this idea in a forthcoming article and propose a series of antecedents to successful implementation both on a firm- and individual level.
This article will be published in a book titled ‘Enterprise Social Networks’. The book is edited by Prof. Rossmann (Reutlingen University), Markus Besch (Social Media Institute), and Gerald Stei (Reutlingen University).
Augmented Reality Smart Glasses for Collaboration?
In this article, we propose a hierarchical two-step model: First, on a firm level, the decision of whether augmented reality smart glasses should be integrated in an Enterprise Social Network (ESN) is modeled. This part of the model is grounded in the literature of firm-level technology adoption and describes firm-level and environmental factors that drive this investment decision. The second part of the model explains mechanisms that influence whether and how employees use ESN smart glasses technologies. These individual-level propositions are based on the established technology acceptance literature and its extensions.
Why should firms use ESN Smart Glasses?
- In some situations, having access to handhelds is risky, too distracting or time-consuming, or even impossible, for instance in surgery. In such time-crucial situations, there is no time to search for existing information. Then AR technologies that automatically ‘understand’ the issue can identify the required information automatically and present it bit by bit in one’s view-field.
- In time-crucial situations where people have to solve yet unknown problems, they might also not be aware of how and where to find these information in ESNs – for example, how a problem can be described in terms of particular search-terms. Smart glasses can use all the available information (e.g. a worker’s physical location, visible information, previous requests etc.) to narrow the potential problems down. This enables users to find relevant information faster and easier.
- Information is also particularly useful to a user if it is context specific and provided in a way that is understood by a user. One of the core advantages of ESNs (and employee-generated content) is the access to information provided by people ‘like them’ (e.g., using familiar expressions, company specific terminologies etc.) that has a very specific focus (e.g., a specific machine, rather than just a common manual). Likewise, many ESNs include communication technologies, such as chats. Smart glasses could include video chats and ‘integrate’ a colleague in one’s viewfield. Consider, for instance, the example where a worker has yet unknown problems with a forklift. A service technician can then be integrated into the worker’s view-field and provide him/her with the necessary information to solve the issue. Once solved, any idiosyncrasies of the particular disturbance case can be uploaded in form of a video protocol to the ESN, already catering for future circumstances.
Abstract and Download of the Research Manuscript
“Augmented Reality Smart Glasses are an emerging new wearable technology that integrates virtual information in a user’s view-field. In this article, the authors discuss the opportunities of smart glasses in the context of Enterprise Social Networks (ESN). A proposed conceptual model is developed that demonstrates the underlying mechanisms that drive smart glasses ESN adoption on a firm level. Furthermore, on the individual employee level, the authors propose the antecedents to active and passive use. The theoretical contribution is a comprehensive hierarchical model that extends prior technology acceptance and ESN research. On the managerial front, the article provides guidance to managers who aim at achieving competitive advantages by improving knowledge management through the use of new wearable Augmented Reality technologies.”
Link to the manuscript on ResearchGate.net: Augmented Reality Smart Glasses for Collaboration and Knowledge Management.
Hein, Daniel E.W.; Rauschnabel, Philipp A. (2016). Augmented Reality Smart Glasses and Knowledge Management: A Conceptual Framework for Enterprise Social Networks. In: Roßmann, Alexander; Besch, Markus, Stei, Gerald (Eds): Enterprise Social Networks. Springer, Wiesbaden, forthcoming.