Some interesting guest speakers will be coming to my MKT 352 class this semester. Thanks to the AMA, we extended these presentations to public events, rather than closed in-class presentations. This page will be updated frequently!
David Murphy, President of Team Detroit
On Tuesday, Oct 27 @ 6pm, David Murphy, President of Team Detroit, will be giving a guest lecture in my MKT 352 class. The guest presentation will take place in Dining Room D / Fairlane Center South. The topic of his presentation – “Consumer-Brand Relationships in Digital Environments” – is closely related to my research. With David Murphy, we have one of the digital & automotive Marketing leaders on campus. This offers students the opportunity to learn from top players. Snacks will be served as well as opportunities for networking. Check out David’s profile on Twitter: @wikibranding. Public event, hosted by the AMA student chapter.
MRM//McCann Digital Marketing Night
On Monday, Nov 2, we will be hosting the MRM//McCann Digital Marketing Night. This industry summit starts at 6pm in Quad E. (Fairlane Center North, 19000 Hubbard Dr). There will be presentations from agencies, industry, and academia on current and future issues in digital marketing. After the presentations, free food and drinks will be offered. One of the speakers is Subu Desaraju. Subu is SVP Performance Marketing & Analytics at MRM//McCann. See flyer. The event is explicitly addressed to students and industry professionals!
I will be presenting research findings on smart glasses that I have conducted with Prof. Young Ro and Krulikowski, Vice President at Morpace Inc. One interesting finding I’ll present is the privacy paradox of smart glasses.
Navigation: See Google Maps
Market Research with Morpace Inc
On Thurs, Nov 19, 1230pm, Bryan Krulikowski, Vice President at Morpace Inc. will be presenting about market research. Few of the many questions that he will be answering are: What is market research? Why is it important? How does a market research ‘product’ look like? What are the common job tasks of a market researcher? Bryan is a UMD alumnus and leader in automotive market research. Bryan is also responsible for a research collaboration between Morpace inc and The University of Michigan-Dearborn. The topic of this research collaboration is augmented reality smart glasses. Room: 196FCS.