Guest Speakers: Team Detroit, MRM//McCann, Morpace Inc

Some interesting guest speakers will be coming to my MKT 352 class this semester. Thanks to the AMA, we extended these presentations to public events, rather than closed in-class presentations. This page will be updated frequently! David Murphy, President of Team Detroit On Tuesday, Oct 27 @ 6pm, David Murphy, President of Team Detroit, will be giving a Read More …

Presentations at the 2016 AMA Winter Marketing Educators’ Conference in Las Vegas

The American Marketing Association hosts two annual academic conferences. The Summer Marketing Educators’ conference and the Winter Marketing Educators’ conference. The summer conference’s focus is on the academic job market. The winter conference, however, is highly research focused. The Winter AMA conferences is one of the largest and most influential academic marketing conferences worldwide. Submitted papers are evaluated by anonymous Read More …

New Article “Augmented Reality Smart Glasses – Quo Vadis?”

Here is a copy of a German article I wrote for the member’s magazine of the bdvb (German Economists Association’). In this article, I introduce smart glasses and discuss some applications and success factors. The article can be downloaded here. Shortly, you can also download the whole issue of ‘bdvb aktuell’ here. An extended version of this article Read More …