Classes Fall 2015

Dear Students,

All class materials will be available on CANVAS. You will receive a printed copy of all course slides and the syllabus on our first meeting in September. You can also download an electronic copy of the slides, if you prefer an electronic version (e.g., the tablet-users). Please make sure that you check CANVAS frequently (e.g., MKT 352 UM Dearborn). All assignments, study guides, news and other important information will be distributed and communicated via CANVAS only. Also, consider becoming a member of the AMA UMD student chapter (follow this link).

Topics in MKT 352:

  • The Marketing Concept
  • Buyer Behavior
  • Groundswell and consumers’ power in social media
  • Strategic Marketing: Mission Statement, SWOT, S-T-P
  • Marketing Mix (product, place, price, promotion)
  • Future Technologies: Smart Glasses
  • Book: Druv& Greval – Marketing (Amazon)


Office Hours:

My office hours: Monday 5:00 to 5:45 pm and on Thursday from 2:00 to 2:45. If possible, send me an email in advance to make sure that my office hours aren’t cancelled, and to allow for me prepare for your questions. (E.g., if you want to review an exam, I might have a look at it in advance, so that I might provide better feedback).


Looking forward to seeing you soon!

Prof. Rauschnabel


MKT 352 UM Dearborn



Featured pic: CC0 Public Domain;

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