Call for Papers: Special Issue on “New Technologies and Their Implications for Innovation Management, Entrepreneurship, Consumers, and Societies as a Whole” (IJTMKT)

Special Issue Together with Vanessa Ratten and Joao J. Ferreira, I will be guest editing a special issue in the International Journal of Technology Marketing on “New Technologies and Their Implications for Innovation Management, Entrepreneurship, Consumers, and Societies as a Whole.” We encourage interdisciplinary research and papers focusing on technologies in the very early stages of the product life Read More …

College of Business Teaching Award

After my first year as a faculty at The University of Michigan-Dearborn, I have received the “Teacher of the Year (voted by students) Award”. Students from the ‘College of Business’ were encouraged to nominate professors. During the last semesters, I have taught introductory Marketing courses with am emphasis on digital Marketing at the University of Michigan-Dearborn. These courses Read More …

Whitepaper on Smart Glasses and Augmented Reality Technologies (in German)

Today, I am referring to an article I wrote for the members’ magazine of the German Economists’ Association (‘bdvb’ – Bundesverband Deutscher Volks- und Betriebswirte e.V.). With about 10,000 members, ‘bdvb’ is the largest German organization of economists. In this article (in German), I am describing the basic idea of smart glasses. I will link the final Read More …

New Article on the Role of Social Media in B2B Marketing

Together with two German professors, I wrote an overview article on Social Media Marketing for B2B companies. It is forthcoming in an edited book on Digitization in Sales, published by Springer. We discuss the role of Social Media for brand management, employer branding, PR, market research, advertising, new product development etc. The article provides an Read More …