Student Projects: Value creation with smart glasses

Smart Glasses in Classroom

There has been an intensive discussion of how smart glasses can be used for teaching. For example, EduGlasses (Twitter: @Eduglasses, Website: eduglasses.com) is an example of a platform of the potentials of Google Glass for teaching purposes. Here is an example video:

But how can students learning to deal with the challenges of a new technology?

Student project

In the winter of 2015, I made a first attempt to include smart glasses in my lectures. As I was teaching an introductory marketing class, I scheduled one section about new media. In this section, I introduced the idea of Augmented Reality Smart Glasses. We discussed some recent market research and scholarly findings, and analyzed some videos and newspaper articles together. This made the students familiar with the technology. Then groups of 4-6 students had to develop a concept of smart glasses applications (group assignment). Therefore, a time frame of approximately two weeks was scheduled. These applications could either be developed for an existing company, or as its own business. Each group had to submit a Power Point document that shows the basic features and functionalities. The core challenge for students was to link their concept to the marketing concept. Furthermore, they had to the value of their concepts for the firm, and/or for societies as a whole, and to develop business plans. Examples of great ideas include music instrument learning apps (e.g., an app that shows you when to press which button of a piano), security apps, home decoration apps, workout apps, and so forth!

Conclusion

Overall, discussing smart glasses in classroom was a great experience for the students and me. Here is an article about this assignment in the U of M Dearborn Reporter. In this article, you can find more examples of what the students developed. I did not ask students to evaluate this particular assignment. However, I think they learned a lot about a new technology. Moreover, I also think it helps students thinking more creatively and analytically about new technologies in general, and to identify their economic potentials.

Interested in smart glasses in general? Here are some related topics.

 

 

Featured Image: University of Michigan-Dearborn (link)

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