The Value of Pictures: Why Marketers should start Monitoring Social Media Photos

A picture is worth more than a thousand words. That’s a famous figure of speech, but is it also valid for market research? Maybe! We are working on the groundwork, and we will be able to provide an answer to this question soon! In a recent study, conducted by Carolin Kaiser (GfK Association), Aaron Ahuvia (The University Read More …

2015 Summer AMA Conference and Smart Glasses Model

This year’s Summer Marketing Educators’ Conference was held at the Sheraton Hotel in Chicago. A great conference hotel located on the Chicago River, with many great presentations and discussions. Some attendees asked me to share the “media generation model” I presented in the introduction of my presentation on smart glasses on Sunday morning. Here it is: References: Model: Rauschnabel, Philipp Read More …

New smart glasses research paper accepted for publication

Our paper “Augmented Reality Smart Glasses: An Investigation of Technology Acceptance Drivers” has recently been accepted for publication in the International Journal of Technology Marketing (IJTMKT). In this research, we investigated adoption drivers of smart glasses (such as Microsoft Hololens or Google Glass). We used the Technology Acceptance Model (TAM) and its extension as the underlying Read More …