Presentations at the 2015 Summer AMA conference

On this year’s AMA Summer Marketing Educator’s conference, me and my co-authors will be presenting three papers about social media marketing, augmented reality smart glasses, and brand management. All papers have been evaluated in a double-blind peer-review process.

  • Rauschnabel, P.A.; Brem, A.; Ivens, B.S. (2015): Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation.
  • Rauschnabel, P.A.; Krey, N; Babin, B. (2015): Who are you, Alma Mater? Positioning Universities on Brand Personality Dimensions.
  • Hein, D. W.; Rauschnabel, P.A.; Hillebrandt, I,l Ivens, B.S. (2015): Targeting Applicants through Social Media Marketing – Evidence from Employer Evaluation Platforms,

The AMA Marketing Educators’ conference is one of the largest academic marketing conferences worldwide. All papers were peer-reviewed, and the acceptance rate is usually between 35 and 40%. The conference is held in Chicago (IL) on 8/14 – 8/16/2015. See the AMA conference website for more information.

Chicago Skyline


License: Featured pic CC0 Public Domain / Skyline: CC0 Public Domain


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