Hello world!

After being engaged in research, teaching, coaching, presenting and consulting on new media (and of course on many other topics), I finally decided to run my own website & blog. On this website, I will share research findings and provide insights into the everyday life as an academic, as a German Assistant Professor of Marketing at the University of Michigan-Dearborn. Please click on the menu above to find information about me, my research, my teaching activities, and knowledge-transfer activities (science2business).

For the beginning, here my curriculum vitae/resume, and a list of my publications. You can find my contact information here or on my UM-D website.

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